{"id":13448,"date":"2022-03-22T10:49:00","date_gmt":"2022-03-22T02:49:00","guid":{"rendered":"https:\/\/www.sedgwick-richardson.com\/views\/purpose-driven-culture-of-sustainability\/"},"modified":"2024-02-01T09:36:04","modified_gmt":"2024-02-01T01:36:04","slug":"purpose-driven-culture-of-sustainability","status":"publish","type":"cpt-views","link":"https:\/\/sedgwick-richardson.com\/vi\/views\/purpose-driven-culture-of-sustainability\/","title":{"rendered":"V\u0103n ho\u00e1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi m\u1ee5c \u0111\u00edch"},"content":{"rendered":"\n

V\u0103n ho\u00e1 \u0111ang ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n

\u0110\u1ea1i d\u1ecbch COVID-19 v\u00e0 s\u1ef1 gi\u00e1n \u0111o\u1ea1n to\u00e0n c\u1ea7u \u0111\u00e3 g\u00e2y ra bi\u1ebfn \u0111\u1ed9ng. \u0110\u1ed1i v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p, c\u00e1ch ch\u00fang ta v\u1eadn h\u00e0nh v\u00e0 t\u1ea1o \u1ea3nh h\u01b0\u1edfng \u0111\u00e3 v\u00e0 \u0111ang bi\u1ebfn \u0111\u1ed5i k\u1ec3 t\u1eeb \u0111\u1ea7u n\u0103m 2020.<\/p>\n\n\n\n

M\u1eb7c d\u00f9 v\u1eady, vi\u1ec7c \u01b0u ti\u00ean s\u1ef1 g\u1eafn k\u1ebft v\u00e0 ph\u00fac l\u1ee3i c\u1ee7a nh\u00e2n vi\u00ean v\u1eabn l\u00e0 y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n

Trong cu\u1ed1n s\u00e1ch g\u1ea7n \u0111\u00e2y c\u00f3 t\u00ean \u201cGrow the Pie: How Great Companies Deliver Both Purpose and Profit\u201d, \u00f4ng Alex Edmans, Gi\u00e1o s\u01b0 T\u00e0i ch\u00ednh c\u1ee7a Tr\u01b0\u1eddng Kinh Doanh London \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng c\u00e1c quy\u1ec1n l\u1ee3i v\u1ec1 ph\u00fac l\u1ee3i c\u00f3 m\u1ed1i quan h\u1ec7 tr\u1ef1c ti\u1ebfp \u0111\u1ebfn vi\u1ec7c t\u0103ng tr\u01b0\u1edfng l\u1ee3i nhu\u1eadn. Nghi\u00ean c\u1ee9u c\u1ee7a \u00f4ng nh\u1ea5n m\u1ea1nh r\u1eafng \u201cC\u00e1c doanh nghi\u1ec7p t\u1ed1t nh\u1ea5t \u0111\u1ec3 c\u1ed1ng hi\u1ebfn” v\u01b0\u1ee3t tr\u1ed9i h\u01a1n so v\u1edbi c\u00e1c c\u00f4ng ty kh\u00e1c v\u1ec1 l\u1ee3i nhu\u1eadn cho c\u1ed5 \u0111\u00f4ng t\u1eeb 2.3-3.8% m\u1ed7i n\u0103m.<\/p>\n\n\n\n

Tuy nhi\u00ean, c\u00e1c quy\u1ec1n l\u1ee3i v\u1ec1 ph\u00fac l\u1ee3i tr\u01b0\u1edbc \u0111\u00e2y \u0111\u00e3 kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh h\u00ecnh hi\u1ec7n nay n\u1eefa. \u0110\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng \u0111ang t\u0103ng l\u00ean c\u1ee7a nh\u00e2n vi\u00ean, ch\u00fang ta c\u1ea7n nh\u1eefng \u0111\u00f2n b\u1ea9y m\u1edbi \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 g\u1eafng k\u1ebft v\u00e0 duy tr\u00ec \u0111\u1ed9ng l\u1ef1c cho m\u1ecdi ng\u01b0\u1eddi.<\/p>\n\n\n\n

V\u1edbi b\u1ed1i c\u1ea3nh \u0111ang thay \u0111\u1ed5i, c\u00e1c Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i nh\u1ea1y c\u1ea3m h\u01a1n v\u1edbi nhu c\u1ea7u c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n. C\u0169ng c\u1ea7n ph\u1ea3i quan t\u00e2m \u0111\u1ebfn nh\u1eefng m\u1ed1i quan t\u00e2m chung \u0111\u1ec3 g\u1eafn k\u1ebft m\u1ecdi ng\u01b0\u1eddi v\u00e0 ph\u00e1t tri\u1ec3n nh\u01b0 m\u1ed9t t\u1eadp th\u1ec3.<\/p>\n\n\n\n

B\u00e1o c\u00e1o \u0111\u1eb7c bi\u1ec7t c\u1ee7a Edelman Trust Barometer v\u1ec1 \u201cNh\u00e2n vi\u00ean d\u1ef1a v\u00e0o ni\u1ec1m tin” cho th\u1ea5y nh\u1eefng nh\u00e2n vi\u00ean \u0111\u00e3 ngh\u1ec9 vi\u1ec7c mu\u1ed1n chia s\u1ebb gi\u00e1 tr\u1ecb v\u00e0 l\u1ed1i s\u1ed1ng t\u1ed1t \u0111\u1eb9p nhi\u1ec1u h\u01a1n l\u00e0 mu\u1ed1n m\u1ee9c l\u01b0\u01a1ng cao. Theo kh\u1ea3o s\u00e1t v\u1edbi 7000 nh\u00e2n vi\u00ean t\u1ea1i Brazil, Trung Qu\u1ed1c, \u0110\u1ee9c, \u1ea4n \u0110\u1ed9, Nh\u1eadt B\u1ea3n, V\u01b0\u01a1ng qu\u1ed1c Anh v\u00e0 Hoa K\u1ef3, b\u00e1o c\u00e1o cho th\u1ea5y 7 tr\u00ean 10 nh\u00e2n vi\u00ean mong \u0111\u1ee3i c\u00e1c c\u01a1 h\u1ed9i t\u1ea1o ra \u1ea3nh h\u01b0\u1edfng x\u00e3 h\u1ed9i khi c\u00e2n nh\u1eafc vi\u1ec7c l\u00e0m.<\/p>\n\n\n\n

V\u1eady l\u00e0m c\u00e1ch n\u00e0o ch\u00fang ta c\u00f3 th\u1ec3 mang l\u1ea1i m\u1ed9t m\u00f4i tr\u01b0\u1eddng lu\u00f4n nu\u00f4i d\u01b0\u1ee1ng nh\u1eefng kh\u00e1t v\u1ecdng l\u1edbn h\u01a1n c\u1ee7a nh\u00e2n vi\u00ean ng\u00e0y nay?<\/p>\n\n\n\n

B\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t v\u0103n ho\u00e1 b\u1ec1n v\u1eefng mang l\u1ea1i \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb n\u00e2ng cao c\u1ee7a nh\u00e0 tuy\u1ec3n d\u1ee5ng d\u1ef1a tr\u00ean m\u1ee5c \u0111\u00edch.<\/p>\n\n\n\n

M\u1ed9t v\u0103n ho\u00e1 b\u1ec1n v\u1eefng l\u00e0 m\u1ed9t m\u00f4i tr\u01b0\u1eddng ch\u00fa tr\u1ecdng \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u1ec1n v\u1eefng. Thay \u0111\u1ed5i c\u00e1ch to\u00e0n b\u1ed9 Doanh nghi\u1ec7p t\u01b0 duy, h\u00e0nh x\u1eed, c\u1ea3m nh\u1eadn, quy\u1ebft \u0111\u1ecbnh v\u00e0 h\u00e0nh \u0111\u1ed9ng. <\/p>\n\n\n\n

V\u0103n ho\u00e1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u00e1i t\u1ea1o l\u1ea1i n\u0103ng l\u01b0\u1ee3ng v\u00e0 k\u1ebft n\u1ed1i l\u1ea1i c\u00e1c ph\u00f2ng ban \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh.<\/p>\n\n\n\n

V\u0103n ho\u00e1 n\u00e0y th\u00fac \u0111\u1ea9y ti\u1ec1m n\u0103ng v\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o c\u1ee7a con ng\u01b0\u1eddi, h\u00ecnh dung l\u1ea1i c\u00e1ch ch\u00fang ta c\u00f3 th\u1ec3 n\u00e2ng cao v\u0103n ho\u00e1 n\u01a1i l\u00e0m vi\u1ec7c \u0111\u1ec3 v\u01b0\u1ee3t qua gi\u1edbi h\u1ea1n v\u0103n ph\u00f2ng.<\/p>\n\n\n\n

N\u00f3 duy tr\u00ec ph\u00fac l\u1ee3i c\u1ee7a nh\u00e2n vi\u00ean \u0111\u1ed3ng th\u1eddi truy\u1ec1n c\u1ea3m h\u1ee9ng cho ni\u1ec1m tin \u0111\u1ed5i m\u1edbi v\u00e0 n\u00e2ng cao vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb chung cho t\u1eadp th\u1ec3.<\/p>\n\n\n\n

\u0110\u00e2y l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng ph\u1ea9m ch\u1ea5t c\u1ea7n thi\u1ebft cho kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

Vi\u1ec7c \u0111\u1ed5i m\u1edbi v\u0103n ho\u00e1 n\u01a1i l\u00e0m vi\u1ec7c n\u00e0y s\u1ebd mang l\u1ea1i cho nh\u00e2n vi\u00ean \u0111\u1ed9ng l\u1ef1c v\u00e0 cho h\u1ecd c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c trao quy\u1ec1n. K\u1ebft qu\u1ea3 l\u00e0 n\u0103ng su\u1ea5t t\u0103ng l\u00ean, t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean cao h\u01a1n v\u00e0 t\u1ef7 l\u1ec7 ngh\u1ec9 vi\u1ec7c gi\u1ea3m \u0111i.<\/p>\n\n\n\n

M\u1ed9t kh\u1ea3o s\u00e1t g\u1ea7n \u0111\u00e2y c\u1ee7a Gartner (1) cho th\u1ea5y r\u1eb1ng m\u1ee9c \u0111\u1ed9 g\u1eafn k\u1ebft c\u1ee7a nh\u00e2n vi\u00ean \u0111\u00e3 t\u0103ng t\u1eeb 40 l\u00ean 60% khi Doanh nghi\u1ec7p gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i hi\u1ec7n t\u1ea1i. Nghi\u00ean c\u1ee9u c\u1ee7a McKinsey (2) c\u0169ng cho th\u1ea5y \u201cnh\u00e2n vi\u00ean t\u1ea1i c\u00e1c c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng c\u00f3 m\u1ee5c \u0111\u00edch s\u1ebd g\u1eafn k\u1ebft h\u01a1n v\u1edbi c\u00f4ng vi\u1ec7c g\u1ea5p 4 l\u1ea7n”.<\/p>\n\n\n\n

Kh\u00f4ng c\u00f2n nghi ng\u1edd g\u00ec n\u1eefa, vi\u1ec7c nh\u1ea5n m\u1ea1nh v\u00e0o c\u00e1c gi\u00e1 tr\u1ecb v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a Doanh nghi\u1ec7p l\u00e0 \u0111\u1ed9ng l\u1ef1c quan tr\u1ecdng cho s\u1ef1 g\u1eafn k\u1ebft v\u00e0 l\u1ee3i \u00edch ph\u00fac l\u1ee3i c\u1ee7a nh\u00e2n vi\u00ean. <\/p>\n\n\n\n

M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u mu\u1ed1n t\u1ea1o ra \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c cho th\u1ebf gi\u1edbi. Vi\u1ec7c t\u1eadp trung v\u00e0o \u00fd ngh\u0129a s\u1ebd th\u00fac \u0111\u1ea9y \u0111\u1ed9ng l\u1ef1c c\u1ee7a h\u1ecd, t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh cho Doanh nghi\u1ec7p.<\/p>\n\n\n\n

V\u0103n ho\u00e1 b\u1ec1n v\u1eefng th\u00fac \u0111\u1ea9y s\u1ef1 g\u1eafn k\u1ebft b\u1eb1ng c\u00e1ch ch\u1ee9ng minh r\u1eb1ng nh\u00e2n vi\u00ean l\u00e0 nh\u1eefng b\u00ean li\u00ean quan ch\u00ednh. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 h\u00e3y \u0111\u1ec3 h\u1ecd tham gia v\u00e0o vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c gi\u1ea3i ph\u00e1p v\u00e0 h\u1ed7 tr\u1ee3 h\u1ecd t\u1ea1o ra s\u1ef1 thay \u0111\u1ed5i t\u00edch c\u1ef1c nh\u1eb1m gi\u1ea3i quy\u1ebft c\u00e1c th\u00e1ch th\u1ee9c l\u1edbn h\u01a1n v\u1ec1 x\u00e3 h\u1ed9i v\u00e0 m\u00f4i tr\u01b0\u1eddng.<\/p>\n\n\n\n

B\u1eb1ng c\u00e1ch \u0111\u1eb7c bi\u1ec7t quan t\u00e2m \u0111\u1ebfn nhu c\u1ea7u c\u00e1 nh\u00e2n v\u00e0 c\u00e2n b\u1eb1ng l\u1ee3i nhu\u1eadn v\u1edbi m\u1ee5c \u0111\u00edch, Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 chuy\u1ec3n \u0111\u1ed5i \u1edf c\u1ea5p \u0111\u1ed9 c\u00e1 nh\u00e2n, t\u1ed5 ch\u1ee9c v\u00e0 x\u00e3 h\u1ed9i v\u00ec m\u1ed9t t\u01b0\u01a1ng lai b\u1ec1n v\u1eefng chung.<\/p>\n\n\n\n

Ngu\u1ed3n tham kh\u1ea3o:<\/strong><\/p>\n\n\n\n

1. Kropp, Brian, 9 Trends That Will Shape Work in 2021 and Beyond, Harvard Business Review, January 14, 2021 (https:\/\/hbr.org\/2021\/01\/9-trends-that-will-shape-work-in-2021-and-beyond).<\/p>\n\n\n\n

2. McKinsey Quarterly, More than a Mission Statement: How the 5Ps Embed Purpose to Deliver Value, November 5, 2020 (https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/more-than-a-mission-statement-how-the-5ps-embed-purpose-to-deliver-value).<\/p>\n\n\n\n

3. Edmans, A. Grow the Pie: How Great Companies Deliver Both Purpose and Profit. London Business School. 2020.<\/p>\n\n\n\n

4. Edelman, R. 2021 Edelman Trust Barometer Special Report: The Belief-Driven Employee. Daniel J. Edelman Holdings, Inc. 2021.<\/p>\n","protected":false},"excerpt":{"rendered":"

V\u0103n ho\u00e1 \u0111ang ph\u00e1t tri\u1ec3n. \u0110\u1ea1i d\u1ecbch COVID-19 v\u00e0 s\u1ef1 gi\u00e1n \u0111o\u1ea1n to\u00e0n c\u1ea7u \u0111\u00e3 g\u00e2y ra bi\u1ebfn \u0111\u1ed9ng. \u0110\u1ed1i v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p, c\u00e1ch ch\u00fang ta v\u1eadn h\u00e0nh v\u00e0 t\u1ea1o \u1ea3nh h\u01b0\u1edfng \u0111\u00e3 v\u00e0 \u0111ang bi\u1ebfn \u0111\u1ed5i k\u1ec3 t\u1eeb \u0111\u1ea7u n\u0103m 2020. M\u1eb7c d\u00f9 v\u1eady, vi\u1ec7c \u01b0u ti\u00ean s\u1ef1 g\u1eafn k\u1ebft v\u00e0 ph\u00fac l\u1ee3i … Continued<\/a><\/p>\n","protected":false},"featured_media":25676,"parent":0,"template":"","cpt_views_category":[157],"cpt_views_author":[225],"class_list":["post-13448","cpt-views","type-cpt-views","status-publish","has-post-thumbnail","hentry","cpt_views_category-articles-vi","cpt_views_author-louisa-noble-vi"],"acf":[],"yoast_head":"\nV\u0103n ho\u00e1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi m\u1ee5c \u0111\u00edch - Sedgwick Richardson<\/title>\n<meta name=\"description\" content=\"A thriving culture of sustainability is designed to re-energise and reconnect teams to enhance business performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sedgwick-richardson.com\/views\/purpose-driven-culture-of-sustainability\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u0103n ho\u00e1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi m\u1ee5c \u0111\u00edch - 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