{"id":13459,"date":"2023-04-04T16:14:12","date_gmt":"2023-04-04T08:14:12","guid":{"rendered":"https:\/\/www.sedgwick-richardson.com\/views\/ntu-corporate-purpose\/"},"modified":"2024-02-01T09:46:05","modified_gmt":"2024-02-01T01:46:05","slug":"ntu-corporate-purpose","status":"publish","type":"cpt-views","link":"https:\/\/sedgwick-richardson.com\/vi\/views\/ntu-corporate-purpose\/","title":{"rendered":"C\u00e1ch c\u00e1c t\u1eadp \u0111o\u00e0n Singapore ti\u1ebfp c\u1eadn v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u1ec1 m\u1ee5c \u0111\u00edch kinh doanh c\u1ee7a h\u1ecd"},"content":{"rendered":"\n<p>\u0110\u1ec3 t\u00ecm hi\u1ec3u c\u00e1ch c\u00e1c doanh nghi\u1ec7p Singapore \u0111i\u1ec1u h\u01b0\u1edbng kh\u00e1i ni\u1ec7m m\u1ee5c \u0111\u00edch, Ferdinard de Bakker v\u00e0 Amanda Huan c\u1ee7a \u0110\u1ea1i h\u1ecdc C\u00f4ng ngh\u1ec7 Nanyang, h\u1ee3p t\u00e1c v\u1edbi Sedgwick Richardson, nghi\u00ean c\u1ee9u c\u00e1ch 100 doanh nghi\u1ec7p Singapore ti\u1ebfp c\u1eadn m\u1ee5c \u0111\u00edch c\u1ee7a h\u1ecd.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">V\u00ec sao c\u00e1c doanh nghi\u1ec7p l\u1ea1i kinh doanh s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 h\u1ecd \u0111ang l\u00e0m?&nbsp;<\/h4>\n\n\n\n<p>Nghi\u00ean c\u1ee9u \u0111\u00e3 ph\u00e2n t\u00edch 100 doanh nghi\u1ec7p \u0111\u1ee9ng \u0111\u1ea7u Singapore v\u00e0 c\u00e1ch h\u1ecd m\u00f4 t\u1ea3 m\u1ee5c \u0111\u00edch doanh nghi\u1ec7p, s\u1ee9 m\u1ec7nh, t\u1ea7m nh\u00ecn v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a h\u1ecd c\u0169ng nh\u01b0 c\u00e1ch h\u1ecd truy\u1ec1n t\u1ea3i nh\u1eefng kh\u00e1i ni\u1ec7m \u0111\u00f3 \u0111\u1ebfn c\u00e1c b\u00ean li\u00ean quan. K\u1ebft qu\u1ea3 cho th\u1ea5y r\u1eb1ng h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1 d\u1ef1 v\u00e0o c\u00e1c kh\u00e1i ni\u1ec7m truy\u1ec1n th\u1ed1ng nh\u01b0 s\u1ee9 m\u1ec7nh, t\u1ea7m nh\u00ecn v\u00e0 gi\u00e1 tr\u1ecb m\u00e0 h\u1ecd \u0111\u00e3 v\u00e0 \u0111ang s\u1eed d\u1ee5ng tr\u00ean to\u00e0n c\u1ea7u h\u01a1n 40 n\u0103m nay. M\u1eb7c d\u00f9 nh\u1eefng kh\u00e1i ni\u1ec7m n\u00e0y v\u1ed1n kh\u00e1c nhau nh\u01b0ng c\u00e1c c\u00f4ng ty v\u1eabn th\u01b0\u1eddng xuy\u00ean nh\u1ea7m l\u1eabn ch\u00fang khi truy\u1ec1n th\u00f4ng.&nbsp;<\/p>\n\n\n\n<p>In contrast, purpose is a relatively new concept. The study found that only 47 companies explicitly Ng\u01b0\u1ee3c l\u1ea1i, m\u1ee5c \u0111\u00edch doanh nghi\u1ec7p l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m t\u01b0\u01a1ng \u0111\u1ed1i m\u1edbi. Nghi\u00ean c\u1ee9u cho th\u1ea5y ch\u1ec9 c\u00f3 47 doanh nghi\u1ec7p n\u00eau r\u00f5 \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch c\u1ee7a h\u1ecd. H\u1ea7u h\u1ebft c\u00e1c tuy\u00ean b\u1ed1 m\u1ee5c \u0111\u00edch \u0111\u1ec1u xoay quanh vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb v\u00e0 c\u1ea3i thi\u1ec7n cu\u1ed9c s\u1ed1ng c\u1ee7a m\u1ecdi ng\u01b0\u1eddi v\u00e0 c\u1ed9ng \u0111\u1ed3ng. M\u1ed9t v\u00e0i tuy\u00ean b\u1ed1 kh\u00e1 chung chung, ch\u1eb3ng h\u1ea1n nh\u01b0 \u201cT\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m tuy\u1ec7t v\u1eddi cho kh\u00e1ch h\u00e0ng nh\u1eb1m t\u1ea1o ra gi\u00e1 tr\u1ecb v\u00e0 c\u1ea3i thi\u1ec7n cu\u1ed9c s\u1ed1ng&#8221; ho\u1eb7c \u201cKhai th\u00e1c c\u00f4ng ngh\u1ec7 \u0111\u1ec3 gi\u00fap \u0111\u1ee1 m\u1ecdi ng\u01b0\u1eddi v\u00e0 doanh nghi\u1ec7p c\u0169ng nh\u01b0 ki\u1ebfn t\u1ea1o m\u1ed9t t\u01b0\u01a1ng lai b\u1ec1n v\u1eefng.\u201d Khi tuy\u00ean b\u1ed1 m\u1ee5c \u0111\u00edch tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n, ch\u00fang c\u00f3 xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n v\u00e0 tr\u1edf n\u00ean r\u00f5 r\u00e0ng h\u01a1n theo th\u1eddi gian.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Th\u1ebf gi\u1edbi s\u1ebd b\u1ecf l\u1ee1 \u0111i\u1ec1u g\u00ec khi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f2n t\u1ed3n t\u1ea1i?&nbsp;<\/h4>\n\n\n\n<p>Kh\u00f4ng c\u00f2n nghi ng\u1edd g\u00ec n\u1eefa, vi\u1ec7c n\u00eau r\u00f5 m\u1ee5c \u0111\u00edch r\u00f5 r\u00e0ng c\u1ee7a c\u00f4ng ty s\u1ebd mang l\u1ea1i nh\u1eefng l\u1ee3i \u00edch \u0111\u00e1ng k\u1ec3 v\u00e0 d\u1eabn \u0111\u1ebfn th\u00e0nh c\u00f4ng l\u1edbn h\u01a1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong nh\u1eefng th\u1eddi \u0111i\u1ec3m \u0111\u1ea7y th\u1eed th\u00e1ch nh\u01b0 \u0111\u1ea1i d\u1ecbch COVID-19.<\/p>\n\n\n\n<p>H\u1ec7 sinh th\u00e1i \u201cDoanh nghi\u1ec7p c\u1ee7a nh\u1eefng \u0111i\u1ec1u t\u1ed1t\u201d c\u1ee7a Trung t\u00e2m T\u1eeb thi\u1ec7n v\u00e0 T\u00ecnh nguy\u1ec7n Qu\u1ed1c gia Singapore h\u1ed7 tr\u1ee3 v\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho c\u00e1c doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng c\u00f3 m\u1ee5c \u0111\u00edch. \u201cLi\u00ean minh h\u00e0nh \u0111\u1ed9ng v\u00ec m\u1ee5c \u0111\u00edch doanh nghi\u1ec7p\u201d v\u00e0 b\u00e1o c\u00e1o \u201cM\u1ee5c \u0111\u00edch doanh nghi\u1ec7p &#8211; M\u1ed9t m\u00f4 h\u00ecnh v\u00e0 quy tr\u00ecnh chi ti\u1ebft cho c\u00e1c Doanh nghi\u1ec7p t\u1ea1i Singapore&#8221; c\u0169ng l\u00e0 nh\u1eefng b\u01b0\u1edbc ti\u1ebfn \u0111\u00e1ng hoan ngh\u00eanh.&nbsp;<\/p>\n\n\n\n<p>T\u00f3m l\u1ea1i, b\u00e1o c\u00e1o cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 c\u00e1ch c\u00e1c doanh nghi\u1ec7p Singapore x\u00e1c \u0111\u1ecbnh v\u00e0 truy\u1ec1n t\u1ea3i m\u1ee5c \u0111\u00edch c\u1ee7a h\u1ecd \u0111\u1ebfn c\u00e1c b\u00ean li\u00ean quan. N\u00f3 nh\u1ea5n m\u1ea1nh c\u1ea3 nh\u1eefng ti\u1ebfn b\u1ed9 \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u00e0 nh\u1eefng c\u01a1 h\u1ed9i c\u1ea3i ti\u1ebfn \u0111\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p c\u1ee7ng c\u1ed1 m\u1ee5c \u0111\u00edch v\u00e0 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh.&nbsp;<\/p>\n\n\n\n<h4 class=\"has-luminous-vivid-orange-color has-text-color wp-block-heading\">Truy c\u1eadp v\u00e0 t\u1ea3i B\u00e1o c\u00e1o:<\/h4>\n\n\n\n\n\n<p>The concept of corporate purpose as a way to describe why exactly businesses are in business has gained significant popularity in recent years.<\/p>\n\n\n\n<p>Learn how 100 Singapore businesses approached purpose with our latest report published in collaboration with the Nanyang Technological University of Singapore.<\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/www.sedgwick-richardson.com\/wp-content\/uploads\/2023\/04\/NTU-x-SR-Corporate-Purpose-Report.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of Embed of NTU-x-SR-Corporate-Purpose-Report..\"><\/object><a id=\"wp-block-file--media-c7bdc73c-9ce2-4085-b43e-935e71493248\" href=\"https:\/\/www.sedgwick-richardson.com\/wp-content\/uploads\/2023\/04\/NTU-x-SR-Corporate-Purpose-Report.pdf\">NTU-x-SR-Corporate-Purpose-Report<\/a><a href=\"https:\/\/www.sedgwick-richardson.com\/wp-content\/uploads\/2023\/04\/NTU-x-SR-Corporate-Purpose-Report.pdf\" class=\"wp-block-file__button\" download aria-describedby=\"wp-block-file--media-c7bdc73c-9ce2-4085-b43e-935e71493248\">Download<\/a><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Navigate the concept of corporate purpose with Nanyang Technological University and SR, find out how 100 Singaporean businesses approach it.<\/p>\n","protected":false},"featured_media":10122,"parent":0,"template":"","cpt_views_category":[157],"cpt_views_author":[233],"class_list":["post-13459","cpt-views","type-cpt-views","status-publish","has-post-thumbnail","hentry","cpt_views_category-articles-vi","cpt_views_author-dominic-mason-vi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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