{"id":6857,"date":"2023-02-21T15:44:18","date_gmt":"2023-02-21T07:44:18","guid":{"rendered":"https:\/\/www.sedgwick-richardson.com\/views\/human-rights-transparency-builds-trusted-brands\/"},"modified":"2023-03-17T18:28:41","modified_gmt":"2023-03-17T10:28:41","slug":"human-rights-transparency-builds-trusted-brands","status":"publish","type":"cpt-views","link":"https:\/\/sedgwick-richardson.com\/vi\/views\/human-rights-transparency-builds-trusted-brands\/","title":{"rendered":"S\u1ef1 minh b\u1ea1ch v\u1ec1 quy\u1ec1n con ng\u01b0\u1eddi x\u00e2y d\u1ef1ng ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"\n

Theo t\u1ed5 ch\u1ee9c Li\u00ean H\u1ee3p Qu\u1ed1c<\/a>, \u201cc\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o t\u00e1c \u0111\u1ed9ng to\u00e0n di\u1ec7n \u0111\u1ebfn b\u1ed9 lu\u1eadt nh\u00e2n quy\u1ec1n \u0111\u01b0\u1ee3c qu\u1ed1c t\u1ebf c\u00f4ng nh\u1eadn\u201d. C\u00e1c t\u00e1c \u0111\u1ed9ng n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m b\u1ea5t k\u1ec3 \u0111i\u1ec1u g\u00ec, t\u1eeb gi\u1ea3i quy\u1ebft ch\u1ebf \u0111\u1ed9 n\u00f4 l\u1ec7 hi\u1ec7n \u0111\u1ea1i trong chu\u1ed7i cung \u1ee9ng \u0111\u1ebfn ph\u00e2n bi\u1ec7t \u0111\u1ed1i x\u1eed t\u1ea1i m\u00f4i tr\u01b0\u1eddng v\u0103n ph\u00f2ng. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng \u0111\u00e1ng tin c\u1eady c\u1ee7a doanh nghi\u1ec7p c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng gi\u1ea3i quy\u1ebft tri\u1ec7t \u0111\u1ec3 \u0111\u01b0\u1ee3c nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y, nh\u01b0ng ph\u1ea3i l\u00e0m th\u1ebf n\u00e0o?<\/p>\n\n\n\n

‘Ho\u1ea1t \u0111\u1ed9ng th\u1ea9m \u0111\u1ecbnh’ \u0111\u01b0\u1ee3c coi l\u00e0 \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t y\u00eau c\u1ea7u ph\u00e1p l\u00fd b\u1eaft bu\u1ed9c. Trong qu\u00e1 tr\u00ecnh n\u00e0y, c\u00e1c doanh nghi\u1ec7p ch\u1ee7 \u0111\u1ed9ng x\u00e1c \u0111\u1ecbnh, ng\u0103n ch\u1eb7n v\u00e0 gi\u1ea3m thi\u1ec3u c\u00e1c t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u00e2n quy\u1ec1n xuy\u00ean su\u1ed1t chu\u1ed7i gi\u00e1 tr\u1ecb c\u1ee7a h\u1ecd. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u nh\u01b0 Tony\u2019s Chocolonely, Adidas v\u00e0 Patagonia c\u0169ng \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng truy\u1ec1n \u0111\u1ea1t m\u1ed9t c\u00e1ch minh b\u1ea1ch th\u00f4ng tin v\u1ec1 nh\u00e2n quy\u1ec1n c\u0169ng quan tr\u1ecdng t\u01b0\u01a1ng x\u1ee9ng v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u1ec1n v\u1eefng, kh\u00f4ng ch\u1ec9 \u0111\u1ec3 tu\u00e2n th\u1ee7 m\u00e0 c\u00f2n \u0111\u1ec3 x\u00e2y d\u1ef1ng ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

C\u00e1c b\u00ean li\u00ean quan mong mu\u1ed1n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u00fa t\u00e2m t\u1edbi quy\u1ec1n con ng\u01b0\u1eddi<\/h4>\n\n\n\n

Tr\u00ean th\u1ef1c t\u1ebf, vi\u1ec7c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i h\u00e0nh \u0111\u1ed9ng tr\u01b0\u1edbc v\u1ea5n \u0111\u1ec1 quy\u1ec1n con ng\u01b0\u1eddi \u0111ang l\u00e0 xu th\u1ebf hi\u1ec7n t\u1ea1i v\u00e0 ng\u00e0y c\u00e0ng t\u0103ng cao. N\u0103m 2021 m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t<\/a> 27.000 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi cho th\u1ea5y 88% \u01b0u ti\u00ean mua h\u00e0ng t\u1eeb c\u00e1c c\u00f4ng ty c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ngu\u1ed3n cung \u1ee9ng nh\u00e2n v\u0103n. G\u1ea7n 2\/3 thanh ni\u00ean \u1edf \u0111\u1ed9 tu\u1ed5i 18-24 tu\u1ed5i \u0111\u00e3 ti\u1ebfn \u0111\u1ebfn m\u1ed9t b\u01b0\u1edbc xa h\u01a1n, cho bi\u1ebft r\u1eb1ng h\u1ecd s\u1ebd kh\u00f4ng bao gi\u1edd mua h\u00e0ng t\u1eeb m\u1ed9t c\u00f4ng ty mang c\u00e1o bu\u1ed9c l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p thi\u1ebfu \u0111\u1ea1o \u0111\u1ee9c. \u1ede c\u1ea5p \u0111\u1ed9 nh\u00e0 \u0111\u1ea7u t\u01b0, Li\u00ean minh Nh\u00e0 \u0111\u1ea7u t\u01b0 cho Nh\u00e2n quy\u1ec1n th\u00fac \u0111\u1ea9y m\u1ea1nh m\u1ebd c\u00e1c ch\u00ednh s\u00e1ch quy\u1ec1n con ng\u01b0\u1eddi t\u1ea1i c\u00e1c doanh nghi\u1ec7p. T\u1ed5 ch\u1ee9c n\u00e0y c\u00f3 h\u01a1n 200 li\u00ean minh qu\u1ea3n l\u00fd d\u00f2ng ti\u1ec1n h\u01a1n 10 ngh\u00ecn t\u1ef7 \u0111\u00f4 la M\u1ef9 gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean.<\/p>\n\n\n\n

Nh\u1eefng k\u1ef3 v\u1ecdng n\u00e0y th\u1eadm ch\u00ed \u0111ang \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh trong lu\u1eadt ph\u00e1p. C\u00e1c doanh nghi\u1ec7p \u1edf \u00dac, V\u01b0\u01a1ng qu\u1ed1c Anh v\u00e0 California hi\u1ec7n ph\u1ea3i c\u00f4ng khai c\u00e1c b\u01b0\u1edbc v\u1eadn h\u00e0nh \u0111\u1ec3 lo\u1ea1i b\u1ecf ch\u1ebf \u0111\u1ed9 n\u00f4 l\u1ec7 hi\u1ec7n \u0111\u1ea1i trong chu\u1ed7i cung \u1ee9ng c\u1ee7a h\u1ecd. Kh\u00f4ng \u0111\u1ee9ng ngo\u00e0i l\u00e0n s\u00f3ng h\u00e0nh \u0111\u1ed9ng \u00fd ngh\u0129a n\u00e0y, Li\u00ean minh ch\u00e2u \u00c2u<\/a> \u0111\u01b0\u1ee3c cho l\u00e0 s\u1ebd s\u1edbm y\u00eau c\u1ea7u h\u00e0ng ngh\u00ecn c\u00f4ng ty EU v\u00e0 ngo\u00e0i EU ch\u1ee7 \u0111\u1ed9ng ti\u1ebfn h\u00e0nh th\u1ea9m \u0111\u1ecbnh v\u1ec1 nh\u00e2n quy\u1ec1n v\u00e0 m\u00f4i tr\u01b0\u1eddng.<\/p>\n\n\n\n

Tuy nhi\u00ean v\u1edbi c\u00e1c doanh nghi\u1ec7p ch\u01b0a th\u1ec3 tu\u00e2n th\u1ee7, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u1eabn c\u00f3 th\u1ec3 th\u1ec3 hi\u1ec7n m\u1ed1i \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u \u1edf nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y. C\u00f3 m\u1ee5c \u0111\u00edch s\u1ebd \u0111\u01b0a chu\u1ed7i h\u00e0nh \u0111\u1ed9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111i \u0111\u00fang h\u01b0\u1edbng khi t\u00ednh b\u1ec1n v\u1eefng \u0111\u01b0\u1ee3c l\u1ed3ng gh\u00e9p m\u1ed9t c\u00e1ch t\u1ed5ng th\u1ec3 v\u00e0o qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. T\u1eeb c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ebfn c\u00e1c th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb, c\u00e1c hi\u1ec7u \u1ee9ng chuy\u1ec3n \u0111\u1ed5i c\u00f3 th\u1ec3 v\u01b0\u1ee3t ra kh\u1ecfi ph\u1ea1m vi t\u00ecm ki\u1ebfm l\u1ee3i nhu\u1eadn. V\u1eady th\u01b0\u01a1ng hi\u1ec7u \u0111i tr\u01b0\u1edbc hay m\u1ee5c \u0111\u00edch x\u00e3 h\u1ed9i \u0111i tr\u01b0\u1edbc?<\/p>\n\n\n\n

S\u1ee9 m\u1ec7nh t\u1ea1i th\u01b0\u01a1ng hi\u1ec7u Tony\u2019s Chocolonely l\u00e0 t\u00ecm ngu\u1ed3n cung \u1ee9ng v\u00e0 cung c\u1ea5p s\u00f4c\u00f4la v\u1edbi 100% kh\u00f4ng s\u1eed d\u1ee5ng n\u00f4 l\u1ec7 tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Ngu\u1ed3n g\u1ed1c c\u1ee7a s\u1ee9 m\u1ec7nh n\u00e0y b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed9t ph\u00e1t hi\u1ec7n c\u1ee7a m\u1ed9t nh\u00e0 b\u00e1o th\u00e1m t\u1eed r\u1eb1ng h\u1ea7u nh\u01b0 t\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m s\u00f4c\u00f4la \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t \u1edf th\u1eddi \u0111i\u1ec3m \u0111\u00f3 \u0111\u1ec1u c\u00f3 s\u1eed d\u1ee5ng ch\u1ebf \u0111\u1ed9 n\u00f4 l\u1ec7. Sau nh\u1eefng n\u1ed7 l\u1ef1c kh\u00f4ng \u0111\u00e1ng k\u1ec3 nh\u1eb1m chuy\u1ec3n \u0111\u1ed5i ng\u00e0nh c\u00f4ng nghi\u1ec7p qua c\u00e1c n\u1ed7 l\u1ef1c tuy\u00ean truy\u1ec1n b\u00e1o ch\u00ed, nh\u00e0 s\u00e1ng l\u1eadp \u0111\u00e3 cho ra \u0111\u1eddi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1edbi h\u1ed7 tr\u1ee3 m\u1ee5c \u0111\u00edch c\u1ee7a \u00f4ng \u1ea5y l\u00e0 ch\u1ea5m d\u1ee9t t\u00ecnh tr\u1ea1ng b\u00f3c l\u1ed9t tr\u1ebb em v\u00e0 lao \u0111\u1ed9ng trong chu\u1ed7i cung \u1ee9ng s\u00f4c\u00f4la c\u1ee7a h\u1ecd. C\u00e1c thanh s\u00f4 c\u00f4 la \u0111\u1ea7y m\u00e0u s\u1eafc b\u1ed7ng tr\u1edf th\u00e0nh s\u1ea3n ph\u1ea9m th\u01b0\u01a1ng m\u1ea1i th\u00e0nh c\u00f4ng ch\u1ec9 sau m\u1ed9t \u0111\u00eam, ti\u00eau th\u1ee5 20 ngh\u00ecn thanh ch\u1ec9 trong hai ng\u00e0y.<\/p>\n\n\n\n

Tr\u00ean c\u00e1c n\u1ed9i dung trang web v\u00e0 video h\u1ea5p d\u1eabn c\u1ee7a Tony\u2019s Chocolonely, c\u0169ng nh\u01b0 b\u00e1o c\u00e1o h\u00e0ng n\u0103m minh b\u1ea1ch c\u0169ng h\u01b0\u1edbng \u0111\u1ebfn t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u00e0o l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u \u201ccu\u1ed3ng s\u00f4c\u00f4la, nh\u01b0ng quan t\u00e2m v\u1ec1 con ng\u01b0\u1eddi\u201d, \u0111\u1ed3ng th\u1eddi gi\u00fap d\u1eabn d\u1eaft c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a h\u1ecd tu\u00e2n th\u1ee7 \u0111\u00fang lu\u1eadt ch\u01a1i n\u00e0y \u0111\u1ec3 t\u1ea1o ra thay \u0111\u1ed5i \u0111\u1ed9t ph\u00e1 trong ng\u00e0nh c\u00f4ng nghi\u1ec7p s\u00f4c\u00f4la.<\/p>\n\n\n\n

M\u1ed9t khi m\u1ee5c \u0111\u00edch x\u00e3 h\u1ed9i c\u00f3 hi\u1ec7n di\u1ec7n trong DNA c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u th\u00ec \u0111i\u1ec1u n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng ra b\u00ean ngo\u00e0i. Ngo\u00e0i ra khi s\u1edf h\u1eefu ch\u1ec9 s\u1ed1 ho\u1ea1t \u0111\u1ed9ng r\u00f5 r\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 thu h\u00fat th\u00e0nh c\u00f4ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua s\u1ef1 minh b\u1ea1ch v\u1ec1 quy\u1ec1n con ng\u01b0\u1eddi.<\/p>\n\n\n\n

S\u1ef1 minh b\u1ea1ch t\u1ea1o d\u1ef1ng ni\u1ec1m tin<\/h4>\n\n\n\n

H\u01a1n bao gi\u1edd h\u1ebft, c\u00e1c b\u00ean li\u00ean quan c\u1ea7n \u0111\u01b0\u1ee3c th\u1ea5y b\u1eb1ng ch\u1ee9ng ch\u1ee9ng minh th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u0111\u1ea1o \u0111\u1ee9c kinh doanh v\u00e0 b\u1ec1n v\u1eefng. Theo m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t n\u0103m 2020<\/a>, khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m c\u00f3 t\u00ednh b\u1ec1n v\u1eefng, 84% cho r\u1eb1ng ni\u1ec1m tin \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u r\u1ea5t quan tr\u1ecdng. H\u01a1n m\u1ed9t n\u1eeda ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t \u0111\u1ed3ng t\u00ecnh v\u1edbi vi\u1ec7c “nghi\u00ean c\u1ee9u th\u1ef1c ti\u1ec5n” tr\u01b0\u1edbc khi mua h\u00e0ng. C\u00f3 th\u1ec3 n\u00f3i, truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u minh b\u1ea1ch v\u00e0 to\u00e0n di\u1ec7n qua c\u00e1c c\u00e2u chuy\u1ec7n, ch\u00ednh s\u00e1ch, h\u00e0nh \u0111\u1ed9ng th\u1ef1c ti\u1ec5n, quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u00e0 b\u00e1o c\u00e1o v\u1ec1 nh\u00e2n quy\u1ec1n s\u1ebd \u0111em l\u1ea1i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eefng th\u00f4ng tin c\u1ea7n thi\u1ebft \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh xem li\u1ec7u th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u0111\u00e1ng tin c\u1eady hay kh\u00f4ng.<\/p>\n\n\n\n

Adidas, m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn nh\u1ea5t th\u1ebf gi\u1edbi theo nhi\u1ec1u cu\u1ed9c kh\u1ea3o s\u00e1t<\/a>, \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t b\u1eb1ng c\u00e1ch t\u00edch h\u1ee3p s\u1ef1 b\u1ec1n v\u1eefng v\u00e0o th\u01b0\u01a1ng hi\u1ec7u v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p. C\u00f4ng ty may m\u1eb7c h\u1ee3p t\u00e1c v\u1edbi m\u1ea1ng l\u01b0\u1edbi nh\u00e0 cung c\u1ea5p r\u1ed9ng l\u1edbn. Nh\u00e2n quy\u1ec1n l\u00e0 ch\u1ee7 \u0111\u1ec1 then ch\u1ed1t c\u1ee7a Adidas. C\u00e1c th\u00f4ng tin chi ti\u1ebft v\u1ec1 t\u00e1c \u0111\u1ed9ng v\u00e0 chu\u1ed7i cung \u1ee9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c truy\u1ec1n th\u00f4ng trong c\u00e1c b\u00e1o c\u00e1o h\u00e0ng n\u0103m<\/a> v\u00e0 b\u1ea3n th\u00e2n doanh nghi\u1ec7p c\u0169ng kh\u00f4ng ng\u1ea1i \u0111\u1ec1 c\u1eadp t\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c. K\u1ec3 t\u1eeb n\u0103m 2014, Adidas cho c\u00f4ng khai b\u1ea3n t\u00f3m t\u1eaft <\/a>c\u00e1c khi\u1ebfu n\u1ea1i c\u1ee7a b\u00ean th\u1ee9 ba v\u1ec1 nguy c\u01a1 x\u00e2m ph\u1ea1m quy\u1ec1n con ng\u01b0\u1eddi ti\u1ec1m \u1ea9n trong chu\u1ed7i gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p \u0111i\u1ec1u tra c\u0169ng nh\u01b0 c\u00e1ch kh\u1eafc ph\u1ee5c cho t\u1eebng tr\u01b0\u1eddng h\u1ee3p. H\u00e0nh \u0111\u1ed9ng cam k\u1ebft minh b\u1ea1ch n\u00e0y c\u1ee7a Adidas \u0111\u00e3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng h\u00e0ng \u0111\u1ea7u trong B\u1ea3ng \u0111i\u1ec3m v\u1ec1 Quy\u1ec1n con ng\u01b0\u1eddi c\u1ee7a Doanh nghi\u1ec7p thu\u1ed9c Li\u00ean minh X\u1ebfp h\u1ea1ng Th\u1ebf gi\u1edbi, v\u01b0\u1ee3t xa c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh nh\u01b0 Puma, Nike v\u00e0 Under Armour.<\/p>\n\n\n\n

V\u1edbi c\u00e1c c\u00f4ng ty m\u1edbi b\u1eaft \u0111\u1ea7u chuy\u1ebfn h\u00e0nh tr\u00ecnh, quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1edbi c\u00e1c chuy\u00ean gia nh\u01b0 Mekong Club, v\u1edbi cam k\u1ebft gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00f4 l\u1ec7 hi\u1ec7n \u0111\u1ea1i th\u00f4ng qua ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn gi\u1eefa doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch t\u1ed1t h\u01b0\u1edbng t\u1edbi s\u1ef1 minh b\u1ea1ch (t\u00ecm hi\u1ec3u th\u00eam chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, thi\u1ebft k\u1ebf v\u00e0 h\u1ea1ng m\u1ee5c k\u1ef9 thu\u1eadt s\u1ed1 ch\u00fang t\u00f4i th\u1ef1c hi\u1ec7n cho Mekong Club t\u1ea1i \u0111\u00e2y<\/a>).<\/p>\n\n\n\n

C\u00e1c nh\u00e0 thi\u1ebft l\u1eadp ti\u00eau chu\u1ea9n h\u00e0ng \u0111\u1ea7u t\u00e1n th\u00e0nh \u00fd ki\u1ebfn – m\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u ph\u1ea3i ch\u00fa tr\u1ecdng v\u1ea5n \u0111\u1ec1 nh\u00e2n quy\u1ec1n<\/h4>\n\n\n\n

C\u00e1c nh\u00e0 thi\u1ebft l\u1eadp ti\u00eau chu\u1ea9n v\u1ec1 t\u00ednh b\u1ec1n v\u1eefng c\u0169ng nh\u1ea5n m\u1ea1nh t\u00ednh c\u1ea5p thi\u1ebft c\u1ee7a vi\u1ec7c b\u00e1o c\u00e1o\u00a0 v\u1ec1 nh\u00e2n quy\u1ec1n. M\u1ed9t trong nh\u1eefng ti\u00eau chu\u1ea9n b\u00e1o c\u00e1o b\u1ec1n v\u1eefng ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi g\u1ea7n \u0111\u00e2y \u0111\u00e3 c\u1eadp nh\u1eadt r\u1eb1ng t\u1ed5 ch\u1ee9c Ti\u00eau chu\u1ea9n S\u00e1ng ki\u1ebfn B\u00e1o c\u00e1o To\u00e0n c\u1ea7u (GRI) nh\u1ea5n m\u1ea1nh ch\u00fa tr\u1ecdng t\u1edbi ch\u1ee7 \u0111\u1ec1 quan tr\u1ecdng n\u00e0y. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt y\u00eau c\u1ea7u t\u1ea5t c\u1ea3 c\u00e1c t\u1ed5 ch\u1ee9c s\u1eed d\u1ee5ng Ti\u00eau chu\u1ea9n GRI ph\u1ea3i b\u00e1o c\u00e1o v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn nh\u00e2n quy\u1ec1n, bao g\u1ed3m th\u1ea9m \u0111\u1ecbnh, ch\u00ednh s\u00e1ch quy\u1ec1n con ng\u01b0\u1eddi c\u0169ng nh\u01b0 s\u1ef1 tham gia c\u1ee7a c\u00e1c b\u00ean li\u00ean quan.<\/p>\n\n\n\n

V\u1edbi h\u01a1n 10.000 t\u1ed5 ch\u1ee9c tr\u00ean to\u00e0n c\u1ea7u s\u1eed d\u1ee5ng Ti\u00eau chu\u1ea9n GRI \u0111\u1ec3 b\u00e1o c\u00e1o, c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt s\u1ebd c\u1ee7ng c\u1ed1 k\u1ef3 v\u1ecdng c\u1ee7a c\u00e1c b\u00ean li\u00ean quan v\u1edbi nhi\u1ec1u th\u00f4ng tin nh\u00e2n quy\u1ec1n h\u01a1n. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng nh\u1eefng k\u1ef3 v\u1ecdng \u0111\u00f3 v\u00e0 g\u1ea7y d\u1ef1ng ni\u1ec1m tin v\u1edbi c\u00f4ng ch\u00fang b\u1eb1ng c\u00e1ch \u0111\u01b0a b\u00e1o c\u00e1o n\u00e0y v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng \u1edf quy m\u00f4 r\u1ed9ng l\u1edbn h\u01a1n. \u0110\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin v\u1ec1 c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt cho Ti\u00eau chu\u1ea9n GRI, vui l\u00f2ng xem t\u00f3m t\u1eaft k\u1ef9 thu\u1eadt c\u1ee7a ch\u00fang t\u00f4i.<\/a><\/p>\n\n\n\n

Truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 th\u1ec3 gi\u00fap n\u00e2ng cao s\u1ee9c \u1ea3nh h\u01b0\u1edfng<\/h4>\n\n\n\n

B\u00ean c\u1ea1nh s\u1ef1 th\u1ec3 hi\u1ec7n y\u1ebfu t\u1ed1 quy\u1ec1n con ng\u01b0\u1eddi tr\u00ean c\u00e1c trang b\u00e1o c\u00e1o, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u1ea7n ph\u1ea3i th\u1ef1c ti\u1ec5n ho\u00e1 v\u00e0 \u00e1p d\u1ee5ng ch\u00fang v\u00e0o cu\u1ed9c s\u1ed1ng c\u1ee7a c\u00e1c b\u00ean li\u00ean quan. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ee7 \u0111\u1ec1 mang t\u00ednh c\u00e1 nh\u00e2n nh\u1ea5t trong s\u1ed1 t\u1ea5t c\u1ea3 c\u00e1c ch\u1ee7 \u0111\u1ec1 v\u1ec1 t\u00ednh b\u1ec1n v\u1eefng, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ed7i ch\u00fang ta theo nh\u1eefng c\u00e1ch kh\u00e1c nhau v\u00e0 c\u1ed9ng h\u01b0\u1edfng v\u1edbi truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng l\u00e2u d\u00e0i.<\/p>\n\n\n\n

C\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 s\u1ebd c\u00f3 \u00edch trong h\u1ed7 tr\u1ee3 th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin v\u1ec1 nh\u00e2n quy\u1ec1n. Patagonia, m\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o v\u1ec1 s\u1ef1 b\u1ec1n v\u1eefng t\u1eeb n\u0103m 1973 \u0111\u00e3 b\u1ed5 sung th\u00eam v\u0103n b\u1ea3n ti\u1ebft l\u1ed9 r\u1eb1ng n\u1ed9i dung video website bao g\u1ed3m nhi\u1ec1u kh\u00eda c\u1ea1nh c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, t\u1eeb t\u00ednh ph\u1ed5 bi\u1ebfn \u0111\u1ebfn quy\u1ec1n con ng\u01b0\u1eddi. M\u1ed9t b\u1ed9 phim t\u00e0i li\u1ec7u<\/a> m\u00f4 t\u1ea3 \u0111i\u1ec1u ki\u1ec7n l\u00e0m vi\u1ec7c t\u1ea1i m\u1ed9t nh\u00e0 m\u00e1y \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c Th\u01b0\u01a1ng m\u1ea1i C\u00f4ng b\u1eb1ng c\u00f4ng nh\u1eadn \u1edf Sri Lanka \u0111\u00e3 n\u00eau b\u1eadt nh\u1eefng l\u1ee3i \u00edch thi\u1ebft th\u1ef1c m\u00e0 Th\u01b0\u01a1ng m\u1ea1i C\u00f4ng b\u1eb1ng mang l\u1ea1i cho ng\u01b0\u1eddi lao \u0111\u1ed9ng. T\u1eeb \u0111\u00f3 t\u0103ng th\u00eam gi\u00e1 tr\u1ecb cho l\u1eddi cam k\u1ebft c\u1ee7a Patagonia v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 Ch\u1ee9ng nh\u1eadn Th\u01b0\u01a1ng m\u1ea1i C\u00f4ng b\u1eb1ng.<\/p>\n\n\n\n

N\u1ed9i dung t\u01b0\u01a1ng t\u00e1c l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn kh\u00e1c. Adidas, Patagonia v\u00e0 c\u00e1c c\u00f4ng ty may m\u1eb7c kh\u00e1c ti\u1ebft l\u1ed9 th\u00f4ng tin v\u1ec1 c\u00e1c nh\u00e0 cung c\u1ea5p c\u1ee7a h\u1ecd trong c\u00e1c b\u1ea3n \u0111\u1ed3 t\u01b0\u01a1ng t\u00e1c th\u00f4ng qua C\u01a1 quan \u0110\u0103ng k\u00fd Trang ph\u1ee5c M\u1edf. <\/a>C\u00f9ng v\u1edbi th\u00f4ng tin chi ti\u1ebft h\u01a1n trong c\u00e1c b\u00e1o c\u00e1o v\u00e0 c\u00e1c k\u00eanh kh\u00e1c, n\u1ec1n t\u1ea3ng n\u00e0y v\u1ebd n\u00ean b\u1ee9c tranh \u0111\u1ea7y \u0111\u1ee7 h\u01a1n, h\u1ea5p d\u1eabn h\u01a1n v\u1ec1 chu\u1ed7i cung \u1ee9ng to\u00e0n c\u1ea7u c\u0169ng nh\u01b0 c\u00e1c t\u00e1c \u0111\u1ed9ng ti\u1ec1m \u1ea9n v\u1ec1 nh\u00e2n quy\u1ec1n.<\/p>\n\n\n\n

Nh\u00f3m ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng<\/a> c\u1ee7a Sedgwick Richardson \u0111\u00e3 t\u01b0 v\u1ea5n cho c\u00e1c t\u1ed5 ch\u1ee9c v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, tr\u1ea3i nghi\u1ec7m v\u00e0 b\u00e1o c\u00e1o ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng \u0111\u1ec3 h\u1ed7 tr\u1ee3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u trong h\u01a1n 25 n\u0103m. H\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 x\u00e2y d\u1ef1ng t\u00ednh b\u1ec1n v\u1eefng cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n nh\u1ea5t, th\u1ef1c ti\u1ec5n nh\u1ea5t v\u00e0 chuy\u1ec3n \u0111\u1ed5i t\u00edch c\u1ef1c nh\u1ea5t.<\/em><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Theo t\u1ed5 ch\u1ee9c Li\u00ean H\u1ee3p Qu\u1ed1c, \u201cc\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o t\u00e1c \u0111\u1ed9ng to\u00e0n di\u1ec7n \u0111\u1ebfn b\u1ed9 lu\u1eadt nh\u00e2n quy\u1ec1n \u0111\u01b0\u1ee3c qu\u1ed1c t\u1ebf c\u00f4ng nh\u1eadn\u201d. C\u00e1c t\u00e1c \u0111\u1ed9ng n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m b\u1ea5t k\u1ec3 \u0111i\u1ec1u g\u00ec, t\u1eeb gi\u1ea3i quy\u1ebft ch\u1ebf \u0111\u1ed9 n\u00f4 l\u1ec7 hi\u1ec7n \u0111\u1ea1i trong chu\u1ed7i cung \u1ee9ng \u0111\u1ebfn ph\u00e2n bi\u1ec7t \u0111\u1ed1i … Continued<\/a><\/p>\n","protected":false},"featured_media":25610,"parent":0,"template":"","cpt_views_category":[157],"cpt_views_author":[229],"class_list":["post-6857","cpt-views","type-cpt-views","status-publish","has-post-thumbnail","hentry","cpt_views_category-articles-vi","cpt_views_author-alex-burdulia-vi"],"acf":[],"yoast_head":"\nHuman Rights Transparency Builds Trusted Brands - SR<\/title>\n<meta name=\"description\" content=\"Beyond compliance, brands can lead the example by prioritising human rights issues and embedding sustainability in brand building.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sedgwick-richardson.com\/vi\/views\/human-rights-transparency-builds-trusted-brands\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Human Rights Transparency Builds Trusted Brands - 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