{"id":6872,"date":"2023-02-20T12:34:14","date_gmt":"2023-02-20T04:34:14","guid":{"rendered":"https:\/\/www.sedgwick-richardson.com\/views\/sustainability-fb-branding\/"},"modified":"2023-06-21T18:03:29","modified_gmt":"2023-06-21T10:03:29","slug":"sustainability-fb-branding","status":"publish","type":"cpt-views","link":"https:\/\/sedgwick-richardson.com\/vi\/views\/sustainability-fb-branding\/","title":{"rendered":"Ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng + X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u F&B"},"content":{"rendered":"\n

S\u1eed d\u1ee5ng bao b\u00ec b\u1ec1n v\u1eefng \u0111ang l\u00e0 xu h\u01b0\u1edbng \u0111ang ph\u1ed5 bi\u1ebfn trong \u1ea9m th\u1ef1c \u0111\u01b0\u1eddng ph\u1ed1 Vi\u1ec7t Nam.<\/p>\n\n\n\n

T\u1ea3n b\u1ed9 xu\u1ed1ng nh\u1eefng khu ch\u1ee3 \u1ea9m th\u1ef1c n\u1ed5i ti\u1ebfng nh\u01b0 H\u1ed3 Th\u1ecb K\u1ef7 hay H\u1ed3 Con R\u00f9a, b\u1ea1n s\u1ebd th\u1ea5y nh\u1eefng m\u00f3n \u0111\u1eb7c s\u1ea3n \u0111\u01b0\u1ee3c g\u00f3i trong l\u00e1 chu\u1ed1i thay v\u00ec h\u1ed9p nh\u1ef1a nh\u01b0 tr\u01b0\u1edbc. L\u00e1 chu\u1ed1i \u0111ang d\u1ea7n tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn kh\u1eafp ch\u00e2u \u00c1. Ch\u00fang ta kh\u00f4ng c\u1ea7n x\u1eed l\u00fd th\u00eam m\u00e0 ch\u00fang v\u1eabn c\u00f3 th\u1ec3 ph\u00e2n h\u1ee7y m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, m\u00e0 ch\u00fang c\u00f2n t\u1ecfa ra m\u1ed9t m\u00f9i th\u01a1m ngon l\u00e0m t\u0103ng h\u01b0\u01a1ng v\u1ecb th\u1ee9c \u0103n.<\/p>\n\n\n\n

S\u1ef1 thay \u0111\u1ed5i \u0111ang d\u1ea7n ph\u1ed5 bi\u1ebfn r\u1ed9ng r\u00e3i<\/h4>\n\n\n\n

\u0110\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t c\u00e1ch m\u00e0 ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng th\u1ef1c hi\u1ec7n t\u00ednh b\u1ec1n v\u1eefng. C\u00e1c\u00a0 gi\u1ea3i ph\u00e1p \u0111\u00f3ng g\u00f3i thay th\u1ebf \u0111ang d\u1ea7n \u0111\u01b0\u1ee3c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh F&B l\u1ef1a ch\u1ecdn l\u00e0m t\u1eeb gi\u1ea5y, tre ho\u1eb7c s\u1ee3i th\u1ef1c v\u1eadt ph\u1ed5 bi\u1ebfn.\u00a0<\/p>\n\n\n\n

Thay v\u00ec t\u1eadp trung thay \u0111\u1ed5i bao b\u00ec mang \u0111i, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i Vi\u1ec7t Nam l\u1ea1i ch\u1ecdn th\u1ef1c hi\u1ec7n s\u00e1ng ki\u1ebfn \u201cmang theo v\u1eadt \u0111\u1ef1ng c\u00e1 nh\u00e2n\u201d. Ngh\u0129a l\u00e0 kh\u00e1ch h\u00e0ng t\u1ef1 mang c\u1ed1c, \u1ed1ng h\u00fat th\u00e9p v\u00e0 th\u1eadm ch\u00ed c\u1ea3 h\u1ed9p c\u01a1m tr\u01b0a \u0111\u1ebfn nh\u00e0 h\u00e0ng v\u00e0 qu\u00e1n c\u00e0 ph\u00ea.<\/p>\n\n\n\n

Cho d\u00f9 l\u00e0 s\u00e1ng t\u1ea1o m\u1edbi c\u00e1c v\u1eadt li\u1ec7u b\u1ec1n v\u1eefng hay tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00f4ng r\u00e1c th\u1ea3i v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh th\u00ec \u0111i\u1ec3m m\u1ea5u ch\u1ed1t v\u1eabn l\u00e0: c\u00e1c th\u01b0\u01a1ng hi\u1ec7u F&B hi\u1ec7n \u0111ang t\u00edch c\u1ef1c \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u1ef1c ti\u1ec5n v\u00e0 tr\u1ea3i nghi\u1ec7m b\u1ec1n v\u1eefng.<\/p>\n\n\n\n

C\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng t\u1ef1 th\u00e2n<\/h4>\n\n\n\n

M\u1eb7c d\u00f9 \u0111\u1ea1i d\u1ecbch \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u00ecnh h\u00ecnh kinh doanh nh\u00e0 h\u00e0ng, qu\u00e1n c\u00e0 ph\u00ea v\u00e0 qu\u00e1n bar \u1edf Vi\u1ec7t Nam nh\u01b0ng v\u1eabn c\u00f3 ch\u1ee9ng c\u1ee9 cho th\u1ea5y xu h\u01b0\u1edbng d\u00e0i h\u1ea1n r\u00f5 r\u00e0ng. Theo nghi\u00ean c\u1ee9u c\u1ee7a Food Ingredients Vietnam<\/a>, ng\u01b0\u1eddi Vi\u1ec7t chi t\u1edbi 48% thu nh\u1eadp c\u1ee7a h\u1ed9 gia \u0111\u00ecnh cho th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng. M\u1ed9t nghi\u00ean c\u1ee9u t\u01b0\u01a1ng t\u1ef1 kh\u00e1c c\u0169ng \u0111\u00e3 x\u00e1c \u0111\u1ecbnh r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 th\u1ec3 s\u1eb5n s\u00e0ng tr\u1ea3 gi\u00e1 cao h\u01a1n cho c\u00e1c s\u1ea3n ph\u1ea9m h\u1eefu c\u01a1, th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng.<\/p>\n\n\n\n

Trong b\u1ed1i c\u1ea3nh h\u00e0nh vi \u0103n u\u1ed1ng l\u00e0nh m\u1ea1nh gia t\u0103ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng mong mu\u1ed1n t\u00ecm ki\u1ebfm th\u1ef1c ph\u1ea9m \u0111\u1ea3m b\u1ea3o ngu\u1ed3n g\u1ed1c t\u1ef1 nhi\u00ean v\u00e0 b\u1ec1n v\u1eefng. Ch\u00ednh ph\u1ee7 Vi\u1ec7t Nam \u0111ang n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 an to\u00e0n th\u1ef1c ph\u1ea9m, ch\u1ea5t l\u01b0\u1ee3ng th\u1ef1c ph\u1ea9m v\u00e0 v\u1ea5n \u0111\u1ec1 v\u1ec7 sinh trong chu\u1ed7i cung \u1ee9ng. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 th\u00fac \u0111\u1ea9y nhu c\u1ea7u s\u1eed d\u1ee5ng th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng \u0111\u01b0\u1ee3c ch\u1ee9ng nh\u1eadn h\u1eefu c\u01a1 ng\u00e0y c\u00e0ng t\u0103ng. \u0110\u00e2y c\u0169ng l\u00e0 nh\u00f3m s\u1ea3n ph\u1ea9m ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng chi tr\u1ea3 cao h\u01a1n.\u00a0<\/p>\n\n\n\n

V\u1eady th\u00ec \u0111\u00e3 \u0111\u1ebfn l\u00fac c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n b\u1eaft \u0111\u1ea7u tham gia xu h\u01b0\u1edbng b\u1ec1n v\u1eefng gi\u1eefa k\u1ebft h\u1ee3p v\u0103n h\u00f3a \u1ea9m th\u1ef1c \u0111\u1ecba ph\u01b0\u01a1ng v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 th\u1ecb tr\u01b0\u1eddng b\u1ec1n v\u1eefng v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ef1c s\u1ef1 th\u00fa v\u1ecb.<\/p>\n\n\n\n

Xu h\u01b0\u1edbng ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c ti\u1ebfp nh\u1eadn v\u00e0 ph\u00e1t tri\u1ec3n<\/h4>\n\n\n\n

Tuy nhi\u00ean, t\u1eeb kinh nghi\u1ec7m c\u1ee7a ch\u00fang t\u00f4i v\u00e0 khi quan s\u00e1t th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u, ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng lu\u00f4n hi\u1ec7n di\u1ec7n ch\u01b0a bao gi\u1edd b\u1ecb l\u00e3ng qu\u00ean. M\u1ed9t nghi\u00ean c\u1ee9u n\u0103m 2020 c\u1ee7a GlobeScan<\/a> ch\u1ec9 ra r\u1eb1ng 75% ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u00e2u \u00c1 mu\u1ed1n \u201cm\u1ecdi ho\u1ea1t \u0111\u1ed9ng \u1ea3nh h\u01b0\u1edfng m\u00f4i tr\u01b0\u1eddng t\u1eeb ph\u00eda h\u1ecd c\u1ea7n \u0111\u01b0\u1ee3c c\u1eaft gi\u1ea3m \u0111\u00e1ng k\u1ec3\u201d.<\/p>\n\n\n\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang t\u00ecm c\u00e1ch chuy\u1ec3n \u0111\u1ed5i sang l\u1ed9 tr\u00ecnh m\u1edbi \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ti\u00eau d\u00f9ng trong t\u01b0\u01a1ng. Vi\u1ec7c ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, t\u00edch h\u1ee3p t\u01b0 duy b\u1ec1n v\u1eefng v\u00e0o m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh \u0111\u1ec1u c\u00f3 th\u1ec3 l\u00e0 gi\u1ea3i ph\u00e1p \u0111\u00f3ng g\u00f3p v\u00e0o l\u1ed9 tr\u00ecnh m\u1edbi \u0111\u00f3. M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u F&B ch\u1ecdn m\u00f4 h\u00ecnh kinh doanh t\u1eeb trang tr\u1ea1i \u0111\u1ebfn b\u00e0n \u0103n ho\u1eb7c s\u1eed d\u1ee5ng th\u1ee9c \u0103n th\u1eeba l\u00e0m ph\u00e2n b\u00f3n, th\u1ec3 hi\u1ec7n t\u1ea7m nh\u00ecn doanh nghi\u1ec7p v\u00ec m\u1ed9t th\u1ebf gi\u1edbi xanh v\u00e0 s\u1ea1ch h\u01a1n.<\/p>\n\n\n\n

M\u1eb7c d\u00f9 doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u1ea3i d\u00e0nh th\u00eam ng\u00e2n s\u00e1ch khi th\u1ef1c hi\u1ec7n \u0111\u1ed5i m\u1edbi, nh\u01b0ng \u00edt nh\u1ea5t \u0111\u00e2y ch\u1ec9 l\u00e0 b\u00e0i to\u00e1n th\u1eddi gian ban \u0111\u1ea7u. Vi\u1ec7c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111i theo h\u01b0\u1edbng b\u1ec1n v\u1eefng l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 l\u00e2u d\u00e0i nu\u00f4i d\u01b0\u1ee1ng tu\u1ed5i th\u1ecd c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ed3ng th\u1eddi tr\u1edf th\u00e0nh ngu\u1ed3n c\u1ea3m h\u1ee9ng thay \u0111\u1ed5i h\u00e0nh vi kh\u00e1ch h\u00e0ng, bao g\u1ed3m c\u1ea3 vi\u1ec7c gi\u00e1o d\u1ee5c c\u00e1c b\u00ean li\u00ean quan n\u1ed9i b\u1ed9 v\u1ec1 nh\u1eefng m\u1ed1i \u0111e d\u1ecda n\u1ebfu b\u1ecf qua nh\u1eefng th\u00e1ch th\u1ee9c b\u1ec1n v\u1eefng v\u00e0 th\u1ec3 hi\u1ec7n v\u00e0o c\u1ed1t l\u00f5i th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

V\u1edbi c\u00e1ch l\u00e0m \u0111\u00f3, ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 m\u1ed9t b\u1eefa \u0103n nh\u1eb9 ngon mi\u1ec7ng m\u00e0 c\u00f2n l\u00e0 ngu\u1ed3n nu\u00f4i d\u01b0\u1ee1ng b\u1ec1n v\u1eefng cho th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p, x\u00e3 h\u1ed9i v\u00e0 m\u00f4i tr\u01b0\u1eddng.<\/p>\n\n\n\n

B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n l\u1ea7n \u0111\u1ea7u trong<\/em> \u00a0Sustainable Vietnam: A Focus on Sustainability, Partnerships, and Impact<\/a>\u00a0ng\u00e0y 21 th\u00e1ng 9 n\u0103m 2022.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

S\u1eed d\u1ee5ng bao b\u00ec b\u1ec1n v\u1eefng \u0111ang l\u00e0 xu h\u01b0\u1edbng \u0111ang ph\u1ed5 bi\u1ebfn trong \u1ea9m th\u1ef1c \u0111\u01b0\u1eddng ph\u1ed1 Vi\u1ec7t Nam. T\u1ea3n b\u1ed9 xu\u1ed1ng nh\u1eefng khu ch\u1ee3 \u1ea9m th\u1ef1c n\u1ed5i ti\u1ebfng nh\u01b0 H\u1ed3 Th\u1ecb K\u1ef7 hay H\u1ed3 Con R\u00f9a, b\u1ea1n s\u1ebd th\u1ea5y nh\u1eefng m\u00f3n \u0111\u1eb7c s\u1ea3n \u0111\u01b0\u1ee3c g\u00f3i trong l\u00e1 chu\u1ed1i thay v\u00ec h\u1ed9p nh\u1ef1a nh\u01b0 … Continued<\/a><\/p>\n","protected":false},"featured_media":25685,"parent":0,"template":"","cpt_views_category":[157],"cpt_views_author":[233],"class_list":["post-6872","cpt-views","type-cpt-views","status-publish","has-post-thumbnail","hentry","cpt_views_category-articles-vi","cpt_views_author-dominic-mason-vi"],"acf":[],"yoast_head":"\nPh\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng + X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u F&B - Sedgwick Richardson<\/title>\n<meta name=\"description\" content=\"Sustainability is readily accepted by the food and beverage industry in Vietnam. 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