{"id":6881,"date":"2023-02-17T16:52:24","date_gmt":"2023-02-17T08:52:24","guid":{"rendered":"https:\/\/www.sedgwick-richardson.com\/views\/sustainable-consumption-branding\/"},"modified":"2023-06-21T18:09:24","modified_gmt":"2023-06-21T10:09:24","slug":"sustainable-consumption-branding","status":"publish","type":"cpt-views","link":"https:\/\/sedgwick-richardson.com\/vi\/views\/sustainable-consumption-branding\/","title":{"rendered":"Ti\u00eau d\u00f9ng b\u1ec1n v\u1eefng + X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"\n

Theo nghi\u00ean c\u1ee9u c\u1ee7a Fitch Solutions<\/a>, ngay khi Vi\u1ec7t Nam tho\u00e1t kh\u1ecfi \u0111\u1ea1i d\u1ecbch ch\u1ec9 s\u1ed1 ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd t\u0103ng 5,7% m\u1ed7i n\u0103m v\u1edbi doanh s\u1ed1 b\u00e1n l\u1ebb t\u0103ng t\u1edbi 9% trong c\u00f9ng k\u1ef3. Tuy nhi\u00ean nh\u1eefng th\u00e1ch th\u1ee9c v\u1eabn c\u00f2n \u0111\u00f3. Ngo\u00e0i l\u1ea1m v\u1ea5n \u0111\u1ec1 l\u1ea1m ph\u00e1t ti\u00eau d\u00f9ng v\u00e0 t\u1eafc ngh\u1ebdn v\u1eadn chuy\u1ec3n, ti\u00eau d\u00f9ng b\u1ec1n v\u1eefng ti\u1ebfp t\u1ee5c l\u00e0 ch\u1ee7 \u0111\u1ec1 th\u1ea3o lu\u1eadn h\u00e0ng \u0111\u1ea7u<\/a> trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb.\u00a0<\/p>\n\n\n\n

World Bank<\/a>\u00a0b\u00e1o c\u00e1o r\u1eb1ng m\u00f4i tr\u01b0\u1eddng t\u1ef1 nhi\u00ean (r\u1eebng, h\u1ed3, s\u00f4ng v\u00e0 \u0111\u1ea1i d\u01b0\u01a1ng) cung c\u1ea5p m\u1ed9t ph\u1ea7n \u0111\u00e1ng k\u1ec3 c\u00e1c ngu\u1ed3n t\u00e0i nguy\u00ean c\u1ea7n thi\u1ebft cho h\u1ed9 gia \u0111\u00ecnh \u1edf c\u00e1c n\u01b0\u1edbc \u0111ang ph\u00e1t tri\u1ec3n. Ch\u00ednh v\u00ec l\u00fd do n\u00e0y m\u00e0 c\u00e1c c\u00e1c n\u01b0\u1edbc \u0111ang ph\u00e1t tri\u1ec3n b\u1ecb \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u nh\u1ea5t b\u1edfi v\u1ea5n \u0111\u1ec1 m\u00f4i tr\u01b0\u1eddng. V\u00e0 Vi\u1ec7t Nam c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7.<\/p>\n\n\n\n

Theo nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y c\u1ee7a\u00a0MDPI<\/a>, \u00a0ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn ti\u00eau d\u00f9ng b\u1ec1n v\u1eefng. H\u1ecd c\u00f3 xu h\u01b0\u1edbng hi\u1ec3u bi\u1ebft s\u00e2u h\u01a1n v\u1ec1 m\u00f4i tr\u01b0\u1eddng, c\u00e1c gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng m\u1ea1nh m\u1ebd h\u01a1n v\u00e0 c\u00f3 th\u00e1i \u0111\u1ed9 t\u1ed1t h\u01a1n \u0111\u1ed1i v\u1edbi vi\u1ec7c mua s\u1eafm b\u1ec1n v\u1eefng so v\u1edbi qu\u1ed1c gia ph\u00e1t tri\u1ec3n nh\u01b0 Nh\u1eadt B\u1ea3n.<\/p>\n\n\n\n

T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, trong m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a\u00a0IBM\u2019s Institute for Business Value<\/a>, 55% trong 14.000 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c ph\u1ecfng v\u1ea5n cho r\u1eb1ng t\u00ednh b\u1ec1n v\u1eefng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 c\u1ef1c k\u1ef3 quan tr\u1ecdng khi l\u1ef1a ch\u1ecdn m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 62% s\u1eb5n s\u00e0ng thay \u0111\u1ed5i h\u00e0nh vi mua h\u00e0ng c\u1ee7a h\u1ecd \u0111\u1ec3 gi\u1ea3m t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng.<\/p>\n\n\n\n

Nu\u00f4i d\u01b0\u1ee1ng v\u0103n h\u00f3a ti\u00eau d\u00f9ng b\u1ec1n v\u1eefng<\/h4>\n\n\n\n

Tuy nhi\u00ean, \u1edf Vi\u1ec7t Nam c\u00f3 nh\u1eefng h\u1ea1n ch\u1ebf v\u1ec1 m\u1eb7t c\u1ea5u tr\u00fac v\u00e0 h\u1ec7 th\u1ed1ng \u0111\u1ed1i v\u1edbi ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. D\u1ef1a tr\u00ean m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a\u00a0UNESCAP<\/a>, c\u00f3 t\u1edbi 85% ch\u1ea5t th\u1ea3i kh\u00f4ng qua x\u1eed l\u00fd \u1edf Vi\u1ec7t Nam \u0111\u01b0\u1ee3c x\u1eed l\u00fd t\u1ea1i c\u00e1c b\u00e3i ch\u00f4n l\u1ea5p thi\u1ebfu m\u1ee5c ti\u00eau t\u00e1i ch\u1ebf. B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c thi\u1ebfu quy \u0111\u1ecbnh mua s\u1eafm th\u00e2n thi\u1ec7n m\u00f4i tr\u01b0\u1eddng c\u0169ng chi ph\u1ed1i ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t b\u00e1n l\u1ebb v\u00e0 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y kh\u1ea3 n\u0103ng th\u1ef1c h\u00e0nh ti\u00eau d\u00f9ng b\u1ec1n v\u1eefng t\u1ea1i Vi\u1ec7t Nam c\u00f2n nhi\u1ec1u\u00a0 h\u1ea1n ch\u1ebf.<\/p>\n\n\n\n

\u0110\u1ec3 gi\u1ea3i quy\u1ebft th\u00e1ch th\u1ee9c n\u00e0y, ch\u00ednh ph\u1ee7 Vi\u1ec7t Nam \u0111\u00e3 v\u00e0 \u0111ang th\u1ef1c hi\u1ec7n c\u00e1c ch\u00ednh s\u00e1ch ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh v\u1eeba ph\u00e1t \u0111\u1ed9ng Chi\u1ebfn d\u1ecbch Ti\u00eau d\u00f9ng xanh; Chi\u1ebfn l\u01b0\u1ee3c qu\u1ed1c gia v\u1ec1 t\u0103ng tr\u01b0\u1edfng xanh \u0111\u00e3 \u0111\u01b0\u1ee3c ban h\u00e0nh v\u00e0o cu\u1ed1i n\u0103m ngo\u00e1i; Th\u1ee7 t\u01b0\u1edbng Ch\u00ednh ph\u1ee7 \u0111\u00e3 ph\u00ea duy\u1ec7t \u201cChi\u1ebfn l\u01b0\u1ee3c b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng qu\u1ed1c gia \u0111\u1ebfn n\u0103m 2030 v\u00e0 t\u1ea7m nh\u00ecn \u0111\u1ebfn n\u0103m 2050<\/a>\u201d h\u1ed3i \u0111\u1ea7u th\u00e1ng 4; v\u00e0 s\u1eeda \u0111\u1ed5i Lu\u1eadt B\u1ea3o v\u1ec7 M\u00f4i tr\u01b0\u1eddng<\/a> v\u00e0o th\u00e1ng Gi\u00eang \u0111\u1ec3 t\u00edch h\u1ee3p kinh t\u1ebf tu\u1ea7n ho\u00e0n trong k\u1ebf ho\u1ea1ch ch\u00ednh ph\u1ee7.<\/p>\n\n\n\n

Mua s\u1eafm v\u00ec \u0111i\u1ec1u t\u1ed1t nh\u1ea5t cho b\u1ea1n<\/h4>\n\n\n\n

C\u00e1c s\u00e1ng ki\u1ebfn b\u1ec1n v\u1eefng kh\u00f4ng ch\u1ec9 c\u00f3 l\u1ee3i cho m\u00f4i tr\u01b0\u1eddng m\u00e0 c\u00f2n mang \u00fd ngh\u0129a kinh doanh. Nghi\u00ean c\u1ee9u do Nielson[ix] th\u1ef1c hi\u1ec7n cho th\u1ea5y \u201c86% ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i Vi\u1ec7t Nam s\u1eb5n s\u00e0ng chi tr\u1ea3 cao h\u01a1n cho c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ebfn t\u1eeb c\u00e1c c\u00f4ng ty cam k\u1ebft mang l\u1ea1i t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c cho x\u00e3 h\u1ed9i v\u00e0 m\u00f4i tr\u01b0\u1eddng\u201d. Nh\u01b0 v\u1eady, trong khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ea7n thay \u0111\u1ed5i v\u00e0 chuy\u1ec3n sang s\u1ed1ng xanh, s\u1ea1ch v\u00e0 kh\u1ecfe h\u01a1n th\u00ec c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u0169ng \u0111ang chuy\u1ec3n m\u00ecnh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ngo\u00e0i kia.<\/p>\n\n\n\n

B\u00e1o \u0110\u1ea7u t\u01b0 v\u1eeba t\u1ed5 ch\u1ee9c bu\u1ed5i t\u1ecda \u0111\u00e0m<\/a> \u201cGi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o & thay th\u1ebf nh\u1ef1a d\u00f9ng m\u1ed9t l\u1ea7n h\u01b0\u1edbng t\u1edbi ti\u00eau d\u00f9ng xanh\u201d v\u00e0o ng\u00e0y 23 th\u00e1ng 6 n\u0103m 2022, m\u1eddi c\u00e1c khu v\u1ef1c t\u01b0 nh\u00e2n (private sector) th\u1ea3o lu\u1eadn c\u00e1c bi\u1ec7n ph\u00e1p gi\u1ea3m thi\u1ec3u r\u00e1c th\u1ea3i nh\u1ef1a, n\u00eau l\u00ean xu h\u01b0\u1edbng h\u01b0\u1edbng t\u1edbi ti\u00eau d\u00f9ng b\u1ec1n v\u1eefng.<\/p>\n\n\n\n

\u0110\u1ea1i di\u1ec7n c\u1ee7a ba nh\u00e0 b\u00e1n l\u1ebb l\u1edbn th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh g\u1ea7n \u0111\u00e2y h\u1ecd th\u1ef1c hi\u1ec7n \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u00ednh b\u1ec1n v\u1eefng. Aeonmall Vi\u1ec7t Nam tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh thay \u0111\u1ed5i h\u00e0nh vi mua s\u1eafm t\u00edch c\u1ef1c h\u01a1n nh\u01b0 h\u1ec7 th\u1ed1ng cho thu\u00ea t\u00fai mua s\u1eafm th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng, t\u1eadn d\u1ee5ng khay \u0111\u1ef1ng b\u00e3 m\u00eda, c\u1eaft gi\u1ea3m s\u1eed d\u1ee5ng t\u00fai ni l\u00f4ng trong bao b\u00ec,\u2026 Trong khi T\u00e2n Ph\u00fa JSC \u0111a d\u1ea1ng h\u00f3a danh m\u1ee5c s\u1ea3n ph\u1ea9m nh\u1eb1m k\u00e9o d\u00e0i v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m. C\u00f2n trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Ch\u1ee3 T\u1ed1t nh\u1eafm \u0111\u1ebfn Th\u1ebf h\u1ec7 Z trong c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh t\u00e1i ch\u1ebf c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

M\u1ed9t \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u l\u00e0 x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Th\u00f4ng qua vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng \u0111\u1ec3 th\u00fac \u0111\u1ea9y ti\u00eau d\u00f9ng b\u1ec1n v\u1eefng, c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 ch\u1ee9ng minh m\u1ed1i quan t\u00e2m c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi x\u00e3 h\u1ed9i v\u00e0 m\u00f4i tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 t\u00edch c\u1ef1c x\u00e2y d\u1ef1ng l\u00f2ng tin v\u1edbi t\u1ec7p kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n l\u1ea7n \u0111\u1ea7u trong\u00a0Sustainable Vietnam: A Focus on Sustainability, Partnerships, and Impact<\/a>\u00a0ng\u00e0y 25 th\u00e1ng 8 n\u0103m 2022.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Theo nghi\u00ean c\u1ee9u c\u1ee7a Fitch Solutions, ngay khi Vi\u1ec7t Nam tho\u00e1t kh\u1ecfi \u0111\u1ea1i d\u1ecbch ch\u1ec9 s\u1ed1 ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd t\u0103ng 5,7% m\u1ed7i n\u0103m v\u1edbi doanh s\u1ed1 b\u00e1n l\u1ebb t\u0103ng t\u1edbi 9% trong c\u00f9ng k\u1ef3. Tuy nhi\u00ean nh\u1eefng th\u00e1ch th\u1ee9c v\u1eabn c\u00f2n \u0111\u00f3. Ngo\u00e0i l\u1ea1m v\u1ea5n \u0111\u1ec1 l\u1ea1m ph\u00e1t ti\u00eau d\u00f9ng v\u00e0 t\u1eafc … Continued<\/a><\/p>\n","protected":false},"featured_media":25640,"parent":0,"template":"","cpt_views_category":[157],"cpt_views_author":[233],"class_list":["post-6881","cpt-views","type-cpt-views","status-publish","has-post-thumbnail","hentry","cpt_views_category-articles-vi","cpt_views_author-dominic-mason-vi"],"acf":[],"yoast_head":"\nTi\u00eau d\u00f9ng b\u1ec1n v\u1eefng + X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u - Sedgwick Richardson<\/title>\n<meta name=\"description\" content=\"Other than consumer inflation and logistical bottlenecks, sustainable consumption continues to top discussions in the retail sector.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sedgwick-richardson.com\/vi\/views\/sustainable-consumption-branding\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ti\u00eau d\u00f9ng b\u1ec1n v\u1eefng + X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u - 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