{"id":6884,"date":"2023-02-17T16:04:00","date_gmt":"2023-02-17T08:04:00","guid":{"rendered":"https:\/\/www.sedgwick-richardson.com\/views\/powerful-ways-place-branding-drives-sustainable-living\/"},"modified":"2023-03-18T13:58:01","modified_gmt":"2023-03-18T05:58:01","slug":"powerful-ways-place-branding-drives-sustainable-living","status":"publish","type":"cpt-views","link":"https:\/\/sedgwick-richardson.com\/vi\/views\/powerful-ways-place-branding-drives-sustainable-living\/","title":{"rendered":"Th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec3m \u0111\u1ebfn m\u1edf ra v\u00e0 th\u00fac \u0111\u1ea9y xu h\u01b0\u1edbng s\u1ed1ng b\u1ec1n v\u1eefng"},"content":{"rendered":"\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1ea5t \u0111\u1ed9ng s\u1ea3n hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 qu\u00e1 tr\u00ecnh gi\u00fap n\u00e2ng t\u1ea7m v\u00e0 l\u00e0m d\u1ef1 \u00e1n b\u1ea5t \u0111\u1ed9ng s\u1ea3n hay \u0111i\u1ec3m \u0111\u1ebfn tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o h\u01a1n trong m\u1eaft c\u00f4ng ch\u00fang.<\/p>\n\n\n\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00fac \u0111\u1ea9y thay \u0111\u1ed5i t\u00edch c\u1ef1c<\/h4>\n\n\n\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00e1ch ph\u00e1c ho\u1ea1 t\u1ea7m nh\u00ecn v\u1eefng ch\u1eafc m\u00e0 \u0111\u1ecba \u0111i\u1ec3m \u0111\u00f3 h\u01b0\u1edbng t\u1edbi, c\u0169ng nh\u01b0 t\u1ea1o ra m\u1ed9t \u0111\u1ec1 xu\u1ea5t kh\u00e1c bi\u1ec7t mang l\u1ea1i gi\u00e1 tr\u1ecb chung cho t\u1ea5t c\u1ea3 c\u00e1c b\u00ean li\u00ean quan. Do \u0111\u00f3, vi\u1ec7c s\u1edbm k\u1ebft n\u1ed1i v\u1edbi c\u00e1c chuy\u00ean gia x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u trong qu\u00e1 tr\u00ecnh s\u1ebd \u0111\u1ea3m b\u1ea3o y\u1ebfu t\u1ed1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c th\u1ea5m nhu\u1ea7n xuy\u00ean su\u1ed1t trong c\u00e1c giai \u0111o\u1ea1n l\u1eadp k\u1ebf ho\u1ea1ch, thi\u1ebft k\u1ebf, ph\u00e1t tri\u1ec3n v\u00e0 marketing.<\/p>\n\n\n\n

\u0110\u1ed3ng th\u1eddi, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba \u0111i\u1ec3m c\u0169ng mang l\u1ea1i nh\u1eefng t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u1ee5c \u0111\u00edch r\u00f5 r\u00e0ng v\u00e0 c\u00f3 \u00fd ngh\u0129a, \u0111\u00f3 l\u00e0 g\u1eafn k\u1ebft c\u00e1c b\u00ean li\u00ean quan v\u00e0o \u0111\u1ecba \u0111i\u1ec3m c\u1ee7a b\u1ea1n, t\u1eeb \u0111\u00f3 li\u00ean k\u1ebft m\u1edf r\u1ed9ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng, doanh nghi\u1ec7p, nh\u00e0 \u0111\u1ea7u t\u01b0 hi\u1ec7n c\u00f3 v\u00e0 m\u00f4i tr\u01b0\u1eddng t\u1ef1 nhi\u00ean nh\u1eb1m \u0111\u00e1p \u1ee9ng\u00a0 k\u1ecbp th\u1eddi th\u00e1ch th\u1ee9c c\u1ea5p b\u00e1ch Th\u1ebf k\u1ef7 21. C\u00f3 th\u1ec3 n\u00f3i, ch\u1ea5t li\u1ec7u th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba \u0111i\u1ec3m truy\u1ec1n c\u1ea3m h\u1ee9ng t\u1ea1o n\u00ean c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u g\u1eafn li\u1ec1n v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 s\u1ed1ng b\u1ec1n v\u1eefng. <\/p>\n\n\n\n

Vi\u1ec7c g\u1eafn k\u1ebft nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau nh\u1eb1m mang l\u1ea1i \u00fd ngh\u0129a chia s\u1ebb tr\u1ea3i nghi\u1ec7m mong \u0111\u1ee3i v\u1ec1 m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c gi\u00e1 tr\u1ecb, thu\u1ed9c t\u00ednh v\u00e0 s\u00e1ng ki\u1ebfn kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1ed9c \u0111\u00e1o c\u1ee7a c\u1ed9ng \u0111\u1ed3ng. Nh\u1eefng \u0111i\u1ec1u n\u00e0y g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ngay t\u1eeb th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n n\u00f3 tr\u1edf n\u00ean h\u1ea5p d\u1eabn v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng nh\u1eafm t\u1edbi. B\u00ean c\u1ea1nh \u0111\u00f3, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba \u0111i\u1ec3m s\u1edbm mang \u00fd ngh\u0129a g\u1eafn k\u1ebft ch\u1ee7 \u0111\u1ea7u t\u01b0, nh\u00e0 thi\u1ebft k\u1ebf, nh\u00e0 ph\u00e1t tri\u1ec3n, \u0111\u1ed1i t\u00e1c v\u00e0 nh\u1eefng ng\u01b0\u1eddi t\u1ea1o ra s\u1ef1 thay \u0111\u1ed5i – nh\u1eefng ng\u01b0\u1eddi s\u1eb5n s\u00e0ng th\u00fac \u0111\u1ea9y t\u1ea1o ra chuy\u1ec3n \u0111\u1ed5i t\u00edch c\u1ef1c.<\/p>\n\n\n\n

Kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t nh\u1eadn di\u1ec7n\/ logo ho\u1eb7c kh\u1ea9u hi\u1ec7u h\u1ea5p d\u1eabn, th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba \u0111i\u1ec3m c\u00f2n mang tr\u1ecdng tr\u00e1ch th\u1ec3 hi\u1ec7n v\u00e0 truy\u1ec1n \u0111\u1ea1t c\u00e1c \u0111\u1eb7c t\u00ednh c\u00f3 li\u00ean quan v\u00e0 \u00fd ngh\u0129a c\u1ee7a \u0111\u1ecba \u0111i\u1ec3m, nh\u1eb1m mang l\u1ea1i cho c\u00e1c b\u00ean li\u00ean quan c\u00e1c gi\u00e1 tr\u1ecb v\u01b0\u1ee3t tr\u1ed9i xa kh\u1ecfi mong \u0111\u1ee3i. Vi\u1ec7c n\u00e0y ph\u1ee5c v\u1ee5 m\u1ee5c \u0111\u00edch cung c\u1ea5p cho kh\u00e1ch h\u00e0ng gh\u00e9 th\u0103m \u0111\u1ecba \u0111i\u1ec3m c\u00e1c t\u00edn hi\u1ec7u th\u1ecb gi\u00e1c t\u00edch c\u1ef1c, c\u0169ng nh\u01b0 l\u1ed3ng gh\u00e9p v\u00e0o \u0111\u00f3 c\u00e1c y\u1ebfu t\u1ed1 m\u00f4i tr\u01b0\u1eddng, x\u00e3 h\u1ed9i v\u00e0 c\u00e1c tr\u1ea3i nghi\u1ec7m \u0111a gi\u00e1c quan. T\u1eeb \u0111\u00f3 h\u00ecnh th\u00e0nh n\u00ean nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t gi\u00fap \u0111\u1ecbnh h\u00ecnh nh\u1eadn th\u1ee9c v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, \u0111i\u1ec1u n\u00e0y c\u0169ng \u0111em l\u1ea1i c\u00e1c m\u1ee5c ti\u00eau b\u1ec1n v\u1eefng chung kh\u00e1c cho c\u00e1c b\u00ean li\u00ean quan \u1edf c\u00e1c giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a d\u1ef1 \u00e1n.<\/p>\n\n\n\n

\u0110\u1ec1 ra c\u00e1c m\u1ee5c ti\u00eau b\u1ec1n v\u1eefng<\/h4>\n\n\n\n

Kate Raworth<\/a>, ng\u01b0\u1eddi t\u1ef1 x\u01b0ng l\u00e0 \u201cnh\u00e0 kinh t\u1ebf h\u1ecdc \u0111ang ph\u1ee5c h\u1ed3i\u201d v\u00e0 l\u00e0 nh\u00e0 s\u00e1ng t\u1ea1o ra Donut Economics l\u01b0u \u00fd, \u201cKhi m\u1ed9t d\u1ef1 \u00e1n h\u1ed9i t\u1ee5 \u0111\u1ee7 nh\u1eefng ti\u00eau ch\u00ed ph\u00f9 h\u1ee3p v\u1edbi s\u1ef1 h\u00e0o ph\u00f3ng c\u1ee7a th\u1ebf gi\u1edbi, th\u00ec d\u1ef1 \u00e1n \u0111\u00f3 c\u00e0ng c\u00f3 c\u01a1 h\u1ed9i tr\u1edf n\u00ean th\u1eadt b\u1ec1n v\u1eefng v\u00e0 \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn nh\u01b0 m\u1ed9t n\u01a1i s\u1ed1ng l\u00fd t\u01b0\u1edfng.\u201d<\/p>\n\n\n\n

\u1ede m\u1ed9t g\u00f3c \u0111\u1ed9 kh\u00e1c, n\u1ebfu m\u1ed9t d\u1ef1 \u00e1n c\u00f3 m\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd v\u1edbi thi\u00ean nhi\u00ean v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m ph\u1ea3n \u00e1nh l\u00ean m\u1ed1i li\u00ean h\u1ec7 n\u00e0y, s\u1ebd m\u1edf ra c\u01a1 h\u1ed9i kh\u00e1m ph\u00e1 th\u00eam c\u00e1c li\u00ean k\u1ebft s\u00e2u s\u1eafc v\u1edbi c\u00e1c kh\u00eda c\u1ea1nh x\u00e3 h\u1ed9i v\u00e0 sinh th\u00e1i. B\u1edfi khi \u0111\u00e0o s\u00e2u theo h\u01b0\u1edbng \u0111\u00f3, h\u00e0nh vi c\u1ed9ng \u0111\u1ed3ng d\u1ea7n \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh, khuy\u1ebfn kh\u00edch cu\u1ed9c s\u1ed1ng b\u1ec1n v\u1eefng v\u00ec m\u1ed9t t\u01b0\u01a1ng lai t\u1ed1t \u0111\u1eb9p h\u01a1n.<\/p>\n\n\n\n

M\u1ed9t v\u00ed d\u1ee5 minh ho\u1ea1 c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn d\u1ef1 \u00e1n Kerry Centre \u1edf Qianhai, Trung Qu\u1ed1c<\/a> l\u00e0 d\u1ef1 \u00e1n ti\u00eau bi\u1ec3u minh ch\u1ee9ng cho c\u00e1c cam k\u1ebft v\u1ec1 b\u1ec1n v\u1eefng c\u1ee7a Kerry Properties, \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n th\u00f4ng qua C\u00f4ng vi\u00ean Qianhai v\u00e0 l\u1ed1i \u0111i d\u1ea1o ven bi\u1ec3n.<\/p>\n\n\n\n

Sedgwick Richardson \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh \u0111\u1ec3 t\u1ea1o ra th\u01b0\u01a1ng hi\u1ec7u cho d\u1ef1 \u00e1n. Ch\u00fang t\u00f4i t\u1eadp trung l\u00e0m n\u1ed5i b\u1eadt l\u00ean ba y\u1ebfu t\u1ed1 b\u1ec1n v\u1eefng ch\u00ednh t\u1ea1o n\u00ean s\u1ef1 \u0111\u1ed9c \u0111\u00e1o c\u1ee7a n\u01a1i n\u00e0y: \u0111\u00f3n nh\u1eadn t\u00ednh \u0111a d\u1ea1ng nh\u01b0 m\u1ed9t khu kinh t\u1ebf th\u01b0\u01a1ng m\u1ea1i t\u1ef1 do, nu\u00f4i d\u01b0\u1ee1ng c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p v\u00e0 \u00e1p d\u1ee5ng c\u00e1c ch\u00ednh s\u00e1ch chung to\u00e0n di\u1ec7n, \u0111\u1ed3ng th\u1eddi k\u1ebft h\u1ee3p th\u00eam y\u1ebfu t\u1ed1 thi\u00ean nhi\u00ean v\u00e0o qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n d\u1ef1 \u00e1n.<\/p>\n\n\n\n

B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c t\u1ea1o n\u00ean d\u1ef1a tr\u00ean nh\u1eefng y\u1ebfu t\u1ed1 b\u1ec1n v\u1eefng \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i, th\u00fac \u0111\u1ea9y cu\u1ed9c s\u1ed1ng \u0111\u00f4 th\u1ecb sinh th\u00e1i v\u00e0 s\u00f4i \u0111\u1ed9ng gi\u1eefa c\u1ed9ng \u0111\u1ed3ng Qianhai.<\/p>\n\n\n\n

T\u01b0\u01a1ng t\u1ef1 v\u1eady, d\u1ef1 \u00e1n Saigon Sports City<\/a> mang \u00fd ngh\u0129a \u0111\u1ecbnh h\u00ecnh cu\u1ed9c s\u1ed1ng b\u1ec1n v\u1eefng c\u0169ng nh\u1edd v\u00e0o th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba \u0111i\u1ec3m. \u201cStay Ahead\u201d l\u00e0 kh\u1ea9u hi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u1ea3n \u00e1nh tinh th\u1ea7n chi\u1ebfn th\u1eafng b\u1ec1n b\u1ec9 c\u1ee7a d\u1ef1 \u00e1n. \u0110\u00e2y \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 h\u00e0nh \u0111\u1ed9ng t\u00e1n th\u00e0nh v\u1edbi Li\u00ean Hi\u1ec7p Qu\u1ed1c v\u1ec1 \u0111\u1ecbnh ngh\u0129a t\u00ednh b\u1ec1n v\u1eefng, lu\u00f4n th\u00edch \u1ee9ng v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi t\u01b0\u01a1ng lai ph\u00eda tr\u01b0\u1edbc. C\u00e1c c\u01a1 s\u1edf th\u1ec3 thao \u0111a d\u1ea1ng v\u00e0 n\u00e9t v\u0103n h\u00f3a h\u01b0\u1edbng v\u1ec1 t\u01b0\u01a1ng lai l\u00e0 hai y\u1ebfu t\u1ed1 ch\u00ednh m\u00e0 Sedgwick Richardson \u0111\u1eb7c bi\u1ec7t ch\u00fa \u00fd khi thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c vinh danh c\u00fap V\u00e0ng \u1edf Gi\u1ea3i th\u01b0\u1edfng Transform Awards cho \u201cTh\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia ho\u1eb7c \u0111\u1ecba \u0111i\u1ec3m t\u1ed1t nh\u1ea5t\u201d.<\/p>\n\n\n\n

V\u00e0 Bay Green, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba \u0111i\u1ec3m \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi RQAM t\u1ea1i Singapore, h\u1ed9i t\u1ee5 \u0111\u1ee7 c\u00e1c y\u1ebfu t\u1ed1 b\u1ec1n v\u1eefng m\u1ea1nh m\u1ebd m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u00e0o s\u00e2u b\u1eb1ng gi\u1ea3i ph\u00e1p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u k\u1ef9 thu\u1eadt s\u1ed1. D\u1ef1 \u00e1n n\u00e0y bao g\u1ed3m x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung v\u00e0o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh s\u1ee9c kh\u1ecfe, l\u00e0nh m\u1ea1nh v\u00e0 g\u1eafn k\u1ebft c\u1ed9ng \u0111\u1ed3ng cho c\u00e1c chuy\u00ean gia l\u00e0m vi\u1ec7c t\u00edch c\u1ef1c v\u00e0 kh\u1ecfe m\u1ea1nh. K\u1ebft qu\u1ea3 l\u00e0 h\u1ec7 th\u1ed1ng ng\u00f4n ng\u1eef v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c thi\u1ebft k\u1ebf b\u1ec1n v\u1eefng c\u1ee7a \u0111\u1ecba \u0111i\u1ec3m. V\u1edbi d\u1ef1 \u00e1n n\u00e0y ch\u00fang t\u00f4i \u0111\u01b0\u1ee3c trao gi\u1ea3i V\u00e0ng t\u1ea1i Transform Awards cho h\u1ea1ng m\u1ee5c \u201cTh\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u00f3 s\u1ef1 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c ho\u1eb7c s\u00e1ng t\u1ea1o nh\u1ea5t\u201d.<\/p>\n\n\n\n

Th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba \u0111i\u1ec3m l\u00e0 \u0111\u1ed9ng l\u1ef1c t\u1ea1o ra s\u1ef1 b\u1ec1n v\u1eefng<\/h4>\n\n\n\n

\u00dd ngh\u0129a c\u1ee7a vi\u1ec7c qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba \u0111i\u1ec3m v\u01b0\u1ee3t ra kh\u1ecfi vi\u1ec7c ch\u1ec9 \u0111\u01a1n thu\u1ea7n thu h\u00fat s\u1ef1 ch\u00fa \u00fd. Thay v\u00e0o \u0111\u00f3, n\u00f3 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 li\u00ean t\u1ee5c mang l\u1ea1i s\u1ef1 thay \u0111\u1ed5i h\u00e0nh vi \u0111\u1ea7y \u00fd ngh\u0129a.<\/p>\n\n\n\n

C\u00e1c d\u1ef1 \u00e1n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba \u0111i\u1ec3m th\u00e0nh c\u00f4ng nh\u01b0 Kerry Center<\/a>, Saigon Sports City<\/a> v\u00e0 Bay Green l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 c\u00e1ch m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba \u0111i\u1ec3m c\u00f3 th\u1ec3 gi\u00fap qu\u1ea3ng b\u00e1 v\u1ecb tr\u00ed c\u1ee7a ch\u00ednh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn v\u1edbi \u0111\u00f4ng \u0111\u1ea3o c\u00f4ng ch\u00fang v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng cho m\u1ed9t t\u01b0\u01a1ng lai t\u01b0\u01a1i s\u00e1ng h\u01a1n. N\u00f3 gi\u00fap k\u1ebft n\u1ed1i chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0 truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y gi\u00e1 tr\u1ecb chung cho t\u1ea5t c\u1ea3 c\u00e1c b\u00ean li\u00ean quan m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n v\u00e0 tri\u1ec7t \u0111\u1ec3.<\/p>\n","protected":false},"excerpt":{"rendered":"

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1ea5t \u0111\u1ed9ng s\u1ea3n hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 qu\u00e1 tr\u00ecnh gi\u00fap n\u00e2ng t\u1ea7m v\u00e0 l\u00e0m d\u1ef1 \u00e1n b\u1ea5t \u0111\u1ed9ng s\u1ea3n hay \u0111i\u1ec3m \u0111\u1ebfn tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o h\u01a1n trong m\u1eaft c\u00f4ng ch\u00fang. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00fac \u0111\u1ea9y thay \u0111\u1ed5i t\u00edch c\u1ef1c X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00e1ch ph\u00e1c … Continued<\/a><\/p>\n","protected":false},"featured_media":25673,"parent":0,"template":"","cpt_views_category":[157],"cpt_views_author":[227],"class_list":["post-6884","cpt-views","type-cpt-views","status-publish","has-post-thumbnail","hentry","cpt_views_category-articles-vi","cpt_views_author-iva-liu-vi"],"acf":[],"yoast_head":"\nTh\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec3m \u0111\u1ebfn m\u1edf ra v\u00e0 th\u00fac \u0111\u1ea9y xu h\u01b0\u1edbng s\u1ed1ng b\u1ec1n v\u1eefng - SR<\/title>\n<meta name=\"description\" content=\"Place branding articulates a robust vision and crafts a differentiating proposition to deliver shared value across all stakeholders.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sedgwick-richardson.com\/vi\/views\/powerful-ways-place-branding-drives-sustainable-living\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec3m \u0111\u1ebfn m\u1edf ra v\u00e0 th\u00fac \u0111\u1ea9y xu h\u01b0\u1edbng s\u1ed1ng b\u1ec1n v\u1eefng - 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