{"id":6935,"date":"2023-02-16T13:14:33","date_gmt":"2023-02-16T05:14:33","guid":{"rendered":"https:\/\/www.sedgwick-richardson.com\/views\/nestle-agrifood-shared-value-strategy\/"},"modified":"2024-02-01T09:42:14","modified_gmt":"2024-02-01T01:42:14","slug":"nestle-agrifood-shared-value-strategy","status":"publish","type":"cpt-views","link":"https:\/\/sedgwick-richardson.com\/vi\/views\/nestle-agrifood-shared-value-strategy\/","title":{"rendered":"Th\u00fac \u0111\u1ea9y gi\u00e1 tr\u1ecb chung trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u: Chi\u1ebfn l\u01b0\u1ee3c th\u1ef1c ph\u1ea9m n\u00f4ng nghi\u1ec7p th\u00e0nh c\u00f4ng\u00a0"},"content":{"rendered":"\n

R\u1ea5t \u00edt ho\u1ea1t \u0111\u1ed9ng th\u1ef1c ti\u1ec5n c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn th\u1ebf gi\u1edbi hi\u1ec7n \u0111\u1ea1i c\u1ee7a ch\u00fang ta nhi\u1ec1u nh\u01b0 s\u1ea3n xu\u1ea5t n\u00f4ng nghi\u1ec7p, ph\u00e2n ph\u1ed1i v\u00e0 ti\u00eau th\u1ee5 th\u1ef1c ph\u1ea9m (ho\u1eb7c th\u1ef1c ph\u1ea9m n\u00f4ng nghi\u1ec7p). Th\u1ef1c ph\u1ea9m n\u00f4ng nghi\u1ec7p \u01b0\u1edbc t\u00ednh cung c\u1ea5p kho\u1ea3ng 11 t\u1ea5n th\u1ef1c ph\u1ea9m h\u00e0ng n\u0103m v\u00e0 t\u1ea1o ra \u00bc t\u1ed5ng s\u1ed1 vi\u1ec7c l\u00e0m tr\u00ean to\u00e0n c\u1ea7u. \u0110\u1ed3ng th\u1eddi, c\u00f3 th\u1ec3 g\u00e2y ra g\u1ea7n \u2153 t\u1ed5ng l\u01b0\u1ee3ng kh\u00ed th\u1ea3i nh\u00e0 k\u00ednh. Tr\u00ean th\u1ef1c t\u1ebf, c\u00e1c t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia m\u00e0 c\u00f3 h\u1ec7 th\u1ed1ng th\u1ef1c ph\u1ea9m to\u00e0n c\u1ea7u \u0111\u00e3 v\u00e0 \u0111ang b\u1ecb ch\u1ec9 tr\u00edch<\/a> v\u00ec c\u00e1c h\u00e0nh vi l\u1ea1m d\u1ee5ng m\u00f4i tr\u01b0\u1eddng, s\u1ee9c kho\u1ebb, lao \u0111\u1ed9ng v\u00e0 c\u00e1c c\u00e1o bu\u1ed9c kh\u00e1c.<\/p>\n\n\n\n

V\u00ec v\u1eady, c\u00e2u h\u1ecfi \u0111\u1eb7t ra l\u00e0, li\u1ec7u r\u1eb1ng th\u1ef1c ph\u1ea9m n\u00f4ng nghi\u1ec7p c\u00f3 th\u1ec3 chuy\u1ec3n m\u00ecnh, t\u1eeb vi\u1ec7c l\u00e0 nguy\u00ean nh\u00e2n c\u1ee7a nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y th\u00e0nh cung c\u1ea5p gi\u1ea3i ph\u00e1p d\u1ecdc theo chu\u1ed7i gi\u00e1 tr\u1ecb t\u1eeb trang tr\u1ea1i \u0111\u1ebfn b\u00e0n \u0103n? Li\u1ec7u ng\u00e0nh n\u00e0y c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ef1c ph\u1ea9m ng\u00e0y c\u00e0ng t\u0103ng theo c\u00e1ch gi\u1ea3m kh\u00ed th\u1ea3i v\u00e0 \u00e1p l\u1ef1c l\u00ean h\u1ec7 sinh th\u00e1i, gi\u00fap h\u1ed3i ph\u1ee5c s\u1ee9c kho\u1ebb c\u1ed9ng \u0111\u1ed3ng v\u00e0 h\u00e0nh tinh kh\u00f4ng? <\/p>\n\n\n\n

V\u1edbi ti\u1ec1m n\u0103ng t\u1ea1o ra t\u00e1c \u0111\u1ed9ng mang t\u00ednh bi\u1ebfn \u0111\u1ed5i th\u1ef1c s\u1ef1, ch\u00fang t\u00f4i tin r\u1eb1ng l\u0129nh v\u1ef1c n\u00e0y c\u00f3 th\u1ec3 v\u01b0\u1ee3t xa c\u00e1c kh\u00e1i ni\u1ec7m v\u1ec1 b\u1ea3o v\u1ec7 v\u00e0 gi\u1ea3m thi\u1ec3u. H\u1ecd c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c quy chu\u1ea9n nh\u01b0 t\u1ea1o ra gi\u00e1 tr\u1ecb chung<\/a> \u0111\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh \u0111\u1ed3ng th\u1eddi th\u00fac \u0111\u1ea9y c\u00e1c k\u1ebft qu\u1ea3 t\u00e1i t\u1ea1o. \u0110\u1ec3 tr\u00e1nh r\u1ee7i ro \u0111\u00e1ng k\u1ec3 c\u1ee7a vi\u1ec7c \u201ct\u1ea9y xanh”, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u1ec1n v\u1eefng v\u1ec1 th\u1ef1c ph\u1ea9m n\u00f4ng nghi\u1ec7p ph\u1ea3i \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n t\u1ed1t, t\u1eeb m\u1ee5c \u0111\u00edch \u0111\u1ebfn ch\u01b0\u01a1ng tr\u00ecnh, \u0111\u1ec3 ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng th\u1ef1c ph\u1ea9m c\u1ee7a ch\u00fang ta tr\u00ean quy m\u00f4 l\u1edbn.<\/p>\n\n\n\n

\u00c1p d\u1ee5ng quy chu\u1ea9n gi\u00e1 tr\u1ecb chung <\/h4>\n\n\n\n

V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 Nestl\u00e9. H\u1ecd t\u1eeb l\u00e2u \u0111\u00e3 l\u00e0 ng\u01b0\u1eddi \u0111i \u0111\u1ea7u trong n\u1ed7 l\u1ef1c t\u1ea1o ra gi\u00e1 tr\u1ecb chung trong l\u1ef1c v\u1ef1c th\u1ef1c ph\u1ea9m n\u00f4ng nghi\u1ec7p, h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c \u0111\u00edch \u201ckhai m\u1edf s\u1ee9c m\u1ea1nh c\u1ee7a th\u1ef1c ph\u1ea9m \u0111\u1ec3 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng cho m\u1ecdi ng\u01b0\u1eddi, h\u00f4m nay v\u00e0 cho c\u00e1c th\u1ebf h\u1ec7 mai sau”. <\/p>\n\n\n\n

Trong nh\u1eefng n\u0103m qua, h\u1ecd \u0111\u00e3 d\u00e0nh nhi\u1ec1u n\u1ed7 l\u1ef1c \u0111\u00e1ng k\u1ec3 trong l\u0129nh v\u1ef1c s\u1ee9c kho\u1ebb – c\u1ed9ng \u0111\u1ed3ng v\u00e0 h\u00e0nh tinh. \u0110\u1ed5i l\u1ea1i, vi\u1ec7c n\u00e0y \u0111\u00e3 n\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd v\u00e0 gi\u00fap h\u1ecd v\u01b0\u1ee3t qua nhi\u1ec1u tr\u1edf ng\u1ea1i c\u00f3 li\u00ean quan. <\/p>\n\n\n\n

Trong khi m\u1ed9t v\u00e0i ng\u01b0\u1eddi v\u1eabn c\u00f2n li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u Nestl\u00e9 v\u1edbi nh\u1eefng th\u1ef1c ph\u1ea9m k\u00e9m dinh d\u01b0\u1ee1ng, t\u1eeb kem s\u00f4-c\u00f4-la \u0111\u1ebfn m\u00ec \u0103n li\u1ec1n Maggi, doanh nghi\u1ec7p \u0111\u00e3 b\u1eaft \u0111\u1ea7u chuy\u1ec3n h\u01b0\u1edbng sang t\u0103ng c\u01b0\u1eddng s\u1ee9c kho\u1ebb t\u1eeb nhi\u1ec1u th\u1eadp k\u1ef7 tr\u01b0\u1edbc. N\u0103m 1997, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Peter Brabeck-Letmathe \u0111\u00e3 nh\u00ecn th\u1ea5y ti\u1ec1m n\u0103ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng dinh d\u01b0\u1ee1ng c\u00e1 nh\u00e2n ho\u00e1 v\u00e0 b\u00e0y t\u1ecf mong mu\u1ed1n \u0111\u01b0a Nestl\u00e9 tr\u1edf th\u00e0nh c\u00f4ng ty d\u1eabn \u0111\u1ea7u v\u1ec1 \u201cdinh d\u01b0\u1ee1ng, s\u1ee9c kho\u1ebb v\u00e0 th\u1ec3 ch\u1ea5t”. T\u1eeb \u0111\u00f3 tr\u1edf \u0111i, Nestl\u00e9 \u0111\u00e3 b\u1eaft \u0111\u1ea7u m\u1ed9t lo\u1ea1t chi\u1ebfn d\u1ecbch nh\u1eb1m hi\u1ec7n th\u1ef1c ho\u00e1 t\u1ea7m nh\u00ecn n\u00e0y trong to\u00e0n h\u1ec7 th\u1ed1ng. <\/p>\n\n\n\n

D\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng dinh d\u01b0\u1ee1ng<\/h4>\n\n\n\n

T\u1eeb n\u0103m 1998-2000, doanh nghi\u1ec7p \u0111\u00e3 t\u1eadp trung v\u00e0o cung c\u1ea5p n\u01b0\u1edbc u\u1ed1ng tinh khi\u1ebft v\u00e0 t\u1ed1t cho s\u1ee9c kho\u1ebb t\u1ea1i c\u00e1c n\u01b0\u1edbc \u0111ang ph\u00e1t tri\u1ec3n \u0111\u1ed3ng th\u1eddi c\u0169ng tri\u1ec3n khai S\u00e1ng ki\u1ebfn N\u00f4ng nghi\u1ec7p B\u1ec1n v\u1eefng Nestl\u00e9 (SAIN) \u0111\u1ec3 khuy\u1ebfn kh\u00edch v\u00e0 th\u00fac \u0111\u1ea9y h\u1ee3p t\u00e1c v\u1edbi n\u00f4ng d\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng. Nh\u1eefng n\u1ed7 l\u1ef1c ban \u0111\u1ea7u n\u00e0y \u0111\u00e3 gi\u00fap thi\u1ebft l\u1eadp c\u00e1c l\u0129nh v\u1ef1c tr\u1ecdng t\u00e2m trong chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 tr\u1ecb chung c\u1ee7a doanh nghi\u1ec7p. <\/p>\n\n\n\n

N\u0103m 2011, doanh nghi\u1ec7p x\u00e2y d\u1ef1ng Vi\u1ec7n Khoa h\u1ecdc S\u1ee9c kho\u1ebb Nestl\u00e9 \u0111\u1ec3 \u01b0\u01a1m t\u1ea1o nghi\u00ean c\u1ee9u dinh d\u01b0\u1ee1ng nh\u1eb1m ch\u1ed1ng l\u1ea1i c\u00e1c b\u1ec7nh m\u00e3n t\u00ednh. Nghi\u00ean c\u1ee9u c\u1ee7a Vi\u1ec7n \u0111\u00e3 gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng nh\u1eefng s\u1ea3n ph\u1ea9m s\u00e1ng t\u1ea1o nh\u1eb1m gi\u1ea3i quy\u1ebft nh\u1eefng th\u00e1ch th\u1ee9c quan tr\u1ecdng v\u1ec1 s\u1ee9c kho\u1ebb v\u00e0 th\u1ec3 ch\u1ea5t. K\u1ec3 t\u1eeb \u0111\u00f3, h\u1ecd \u0111\u00e3 mua l\u1ea1i Wyeth Nutrition, Pamlab, Zenpep, Vital Proteins v\u00e0 Aimmune – t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p \u0111ang v\u1eadn h\u00e0nh trong l\u0129nh v\u1ef1c s\u1ee9c kho\u1ebb, gi\u00fap Nestl\u00e9 \u0111a d\u1ea1ng ho\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m thu\u1ed9c ng\u00e0nh h\u00e0ng s\u1ee9c kh\u1ecfe. <\/p>\n\n\n\n

\u0110i\u1ec1u g\u00ec \u0111ang ch\u1edd \u0111\u1ee3i ch\u00fang ta \u1edf ph\u00eda tr\u01b0\u1edbc ?<\/h4>\n\n\n\n

Ng\u00e0y nay, Nestl\u00e9 \u0111ang ti\u1ebfp t\u1ee5c th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc \u0111\u1ec3 gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng trong chu\u1ed7i cung \u1ee9ng. Vi\u1ec7c n\u00e0y s\u1ebd n\u00e2ng cao b\u1ea3ng th\u00e0nh ph\u1ea7n dinh d\u01b0\u1ee1ng c\u1ee7a s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00e1ch t\u0103ng ho\u1eb7c gi\u1ea3m l\u01b0\u1ee3ng mu\u1ed1i, ch\u1ea5t b\u00e9o v\u00e0 \u0111\u01b0\u1eddng. B\u1eb1ng c\u00e1ch gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 s\u1ee9c kh\u1ecfe x\u00e3 h\u1ed9i, \u0111\u00e1p \u1ee9ng xu h\u01b0\u1edbng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u01b0\u1edbng t\u1edbi l\u1ef1a ch\u1ecdn th\u1ef1c ph\u1ea9m l\u00e0nh m\u1ea1nh h\u01a1n v\u00e0 th\u00fac \u0111\u1ea9y tr\u00e1ch nhi\u1ec7m v\u1edbi m\u00f4i tr\u01b0\u1eddng trong vi\u1ec7c cung c\u1ea5p c\u00e1c l\u1ef1a ch\u1ecdn \u0111\u00f3, c\u00f4ng ty th\u1ec3 hi\u1ec7n l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c ki\u1ebfn t\u1ea1o gi\u00e1 tr\u1ecb chung v\u00e0 mang v\u00e0o chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. <\/p>\n\n\n\n

K\u1ebft qu\u1ea3 l\u00e0 Nestl\u00e9 \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd nh\u1edd vi\u1ec7c l\u00e3nh \u0111\u1ea1o ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 n\u00e2ng cao h\u01a1n n\u1eefa danh ti\u1ebfng c\u1ee7a h\u1ecd nh\u01b0 m\u1ed9t c\u00f4ng ty v\u1ec1 s\u1ee9c kho\u1ebb v\u00e0 th\u1ec3 ch\u1ea5t. V\u1edbi ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1ef1c ph\u1ea9m hi\u1ec7n t\u1eadp trung nhi\u1ec1u v\u00e0o vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb chung – vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u1ed5i m\u1edbi nh\u01b0 n\u00f4ng nghi\u1ec7p t\u00e1i t\u1ea1o v\u00e0 protein thay th\u1ebf, ho\u1eb7c quay tr\u1edf l\u1ea1i v\u1edbi t\u01b0 duy v\u00e0 k\u1ef9 thu\u1eadt nguy\u00ean b\u1ea3n – ch\u00fang ta \u0111\u00e3 c\u00f3 m\u1ed9t b\u1ed9 khung h\u01b0\u1edbng d\u1eabn m\u00e0 cho ch\u00fang ta m\u1ed9t g\u00f3c nh\u00ecn \u0111\u1ec3 gi\u1ea3i quy\u1ebft m\u1ed9t v\u00e0i th\u00e1ch th\u1ee9c x\u00e3 h\u1ed9i l\u1edbn nh\u1ea5t c\u1ee7a ch\u00fang ta. <\/p>\n\n\n\n

Trong lo\u1ea1t b\u00e0i vi\u1ebft v\u1ec1 th\u1ef1c ph\u1ea9m n\u00f4ng nghi\u1ec7p n\u00e0y, ch\u00fang ta s\u1ebd th\u1ea3o lu\u1eadn v\u1ec1 nh\u1eefng gi\u1ea3i ph\u00e1p truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ecbnh h\u01b0\u1edbng t\u01b0\u01a1ng lai c\u1ee7a ng\u00e0nh n\u00f4ng nghi\u1ec7p v\u00e0 th\u1ef1c ph\u1ea9m – n\u00e2ng cao nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn t\u00edch h\u1ee3p c\u1ee7a h\u1ecd \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee5c \u0111\u00edch kh\u00f4ng ch\u1ec9 l\u00e0 l\u1ee3i nhu\u1eadn v\u00e0 c\u00e1ch h\u1ecd \u0111\u1eb7t \u0111i\u1ec1u n\u00e0y l\u00e0m tr\u1ecdng t\u00e2m trong chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh.<\/em><\/p>\n\n\n\n

Nh\u00f3m ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a Sedgwick Richardson \u0111\u00e3 v\u00e0 \u0111ang t\u01b0 v\u1ea5n cho c\u00e1c t\u1ed5 ch\u1ee9c\/ doanh nghi\u1ec7p v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c, kinh nghi\u1ec7m v\u00e0 b\u00e1o c\u00e1o v\u1ec1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng \u0111\u1ec3 h\u1ed7 tr\u1ee3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u trong h\u01a1n 25 n\u0103m. H\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 x\u00e2y d\u1ef1ng t\u00ednh b\u1ec1n v\u1eefng cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n theo nh\u1eefng c\u00e1ch chuy\u1ec3n \u0111\u1ed5i to\u00e0n di\u1ec7n, kh\u1ea3 thi v\u00e0 t\u00edch c\u1ef1c.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

R\u1ea5t \u00edt ho\u1ea1t \u0111\u1ed9ng th\u1ef1c ti\u1ec5n c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn th\u1ebf gi\u1edbi hi\u1ec7n \u0111\u1ea1i c\u1ee7a ch\u00fang ta nhi\u1ec1u nh\u01b0 s\u1ea3n xu\u1ea5t n\u00f4ng nghi\u1ec7p, ph\u00e2n ph\u1ed1i v\u00e0 ti\u00eau th\u1ee5 th\u1ef1c ph\u1ea9m (ho\u1eb7c th\u1ef1c ph\u1ea9m n\u00f4ng nghi\u1ec7p). Th\u1ef1c ph\u1ea9m n\u00f4ng nghi\u1ec7p \u01b0\u1edbc t\u00ednh cung c\u1ea5p kho\u1ea3ng 11 t\u1ea5n th\u1ef1c ph\u1ea9m h\u00e0ng n\u0103m v\u00e0 t\u1ea1o ra \u00bc t\u1ed5ng … Continued<\/a><\/p>\n","protected":false},"featured_media":25628,"parent":0,"template":"","cpt_views_category":[157],"cpt_views_author":[225],"class_list":["post-6935","cpt-views","type-cpt-views","status-publish","has-post-thumbnail","hentry","cpt_views_category-articles-vi","cpt_views_author-louisa-noble-vi"],"acf":[],"yoast_head":"\nNestl\u00e9: a Successful Agrifood Strategy - Sedgwick Richardson<\/title>\n<meta name=\"description\" content=\"Transformation of agrifood by embedding shared value framework enhances the industry. 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