{"id":6940,"date":"2023-02-14T18:45:24","date_gmt":"2023-02-14T10:45:24","guid":{"rendered":"https:\/\/www.sedgwick-richardson.com\/views\/applying-heritage-to-brand-land-of-legends\/"},"modified":"2023-05-12T17:30:33","modified_gmt":"2023-05-12T09:30:33","slug":"applying-heritage-to-brand-land-of-legends","status":"publish","type":"cpt-views","link":"https:\/\/sedgwick-richardson.com\/vi\/views\/applying-heritage-to-brand-land-of-legends\/","title":{"rendered":"V\u00f9ng \u0111\u1ea5t c\u1ee7a nh\u1eefng huy\u1ec1n tho\u1ea1i\ufffc"},"content":{"rendered":"\n

V\u1ecbnh H\u1ea1 Long – Di s\u1ea3n Th\u1ebf gi\u1edbi n\u1ed5i ti\u1ebfng nh\u1ea5t c\u1ee7a Vi\u1ec7t Nam \u0111\u01b0\u1ee3c UNESCO c\u00f4ng nh\u1eadn, l\u00e0 m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn tuy\u1ec7t v\u1eddi n\u1eb1m \u1edf ph\u00eda B\u1eafc, ch\u1ec9 c\u00e1ch H\u00e0 N\u1ed9i v\u00e0i gi\u1edd l\u00e1i xe. H\u01a1n 1.500 \u0111\u1ea3o \u0111\u00e1 v\u00f4i n\u1eb1m r\u1ea3i r\u00e1c tr\u00ean v\u1ecbnh \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh t\u1ef1 nhi\u00ean qua su\u1ed1t b\u1ec1 d\u00e0y l\u1ecbch s\u1eed. Nh\u1eefng chi\u1ebfc thuy\u1ec1n \u0111\u00e1nh c\u00e1 nh\u1ecf tr\u00ean v\u00f9ng n\u01b0\u1edbc m\u00e0u ng\u1ecdc th\u1ef1c s\u1ef1 t\u1ea1o n\u00ean m\u1ed9t khung c\u1ea3nh ngo\u1ea1n m\u1ee5c v\u00e0 \u0111\u00e1ng nh\u1edb.<\/p>\n\n\n\n

V\u1ecbnh H\u1ea1 Long theo ti\u1ebfng H\u00e1n c\u00f3 ngh\u0129a l\u00e0 n\u01a1i r\u1ed3ng thi\u00eang \u0111\u00e1p xu\u1ed1ng. C\u00e1c c\u1ea1nh \u0111\u00e1 v\u00f4i s\u1eafc b\u00e9n \u0111\u01b0\u1ee3c t\u00f4 \u0111i\u1ec3m b\u1edfi nh\u1eefng khu r\u1eebng nhi\u1ec7t \u0111\u1edbi nh\u1ecf, nh\u00ecn t\u1eeb xa gi\u1ed1ng nh\u01b0 l\u01b0ng r\u1ed3ng \u0111ang ch\u00ecm d\u01b0\u1edbi n\u01b0\u1edbc. R\u1ed3ng l\u00e0 sinh v\u1eadt th\u1ea7n tho\u1ea1i quan tr\u1ecdng trong v\u0103n h\u00f3a Vi\u1ec7t Nam. Truy\u1ec1n thuy\u1ebft k\u1ec3 r\u1eb1ng m\u1ed9t \u0111\u00e0n r\u1ed3ng t\u1eeb tr\u00ean tr\u1eddi xu\u1ed1ng v\u00e0 \u0111\u00e3 l\u00e0m t\u1ed5 \u1edf v\u00f9ng bi\u1ec3n n\u00e0y, cu\u1ed1i c\u00f9ng h\u00ecnh th\u00e0nh n\u00ean nh\u1eefng kh\u1ed1i \u0111\u00e1 v\u00f4i cao ch\u00f3t v\u00f3t mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng.<\/p>\n\n\n\n

K\u1ec3 t\u1eeb g\u1ea7n m\u01b0\u1eddi thi\u00ean ni\u00ean k\u1ef7 tr\u01b0\u1edbc, c\u01b0 d\u00e2n c\u1ee7a v\u1ecbnh l\u00e0 ng\u01b0 d\u00e2n v\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t c\u00f4ng c\u1ee5 b\u1eb1ng \u0111\u00e1. Khu v\u1ef1c n\u00e0y t\u1eebng l\u00e0 m\u1ed9t c\u1ea3ng th\u01b0\u01a1ng m\u1ea1i t\u1ea5p n\u1eadp, \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong th\u1eddi k\u1ef3 phong ki\u1ebfn th\u1ebf k\u1ef7 12 c\u1ee7a Vi\u1ec7t Nam.<\/p>\n\n\n\n

Khi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi m\u1ed9t n\u01a1i c\u00f3 di s\u1ea3n phong ph\u00fa nh\u01b0 v\u1eady, th\u00ec l\u1ecbch s\u1eed v\u00e0 v\u0103n h\u00f3a c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111an d\u1ec7t v\u00e0o c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n\n\n\n

K\u1ebf th\u1eeba v\u0103n h\u00f3a<\/strong><\/h4>\n\n\n\n

\u0110\u1ed1i v\u1edbi m\u1ecdi th\u01b0\u01a1ng hi\u1ec7u m\u00e0 ch\u00fang t\u00f4i t\u1ea1o ra \u1edf th\u1ecb tr\u01b0\u1eddng ch\u00e2u \u00c1, ch\u00fang t\u00f4i l\u01b0u t\u00e2m \u0111\u1ebfn l\u1ecbch s\u1eed v\u00e0 v\u0103n h\u00f3a g\u1eafn li\u1ec1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3\u2014di s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y l\u00e0 ngu\u1ed3n g\u1ed1c c\u1ee7a nh\u1eefng \u00fd ngh\u0129a \u0111\u1eb7c bi\u1ec7t v\u00e0 l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c cho nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

Khi b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, tr\u01b0\u1edbc ti\u00ean c\u00e1c chuy\u00ean gia s\u1ebd ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u c\u00e1c b\u00ean li\u00ean quan. \u1ede c\u1ea5p \u0111\u1ed9 s\u00e2u h\u01a1n, vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ebd xem x\u00e9t nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u00e0 th\u01b0\u01a1ng hi\u1ec7u h\u01b0\u1edbng t\u1edbi, c\u1ea3m nh\u1eadn s\u1ef1 rung c\u1ea3m c\u1ee7a c\u1ed9ng \u0111\u1ed3ng th\u00f4ng qua nh\u1eefng hi\u1ec3u bi\u1ebft \u0111\u1ecbnh t\u00ednh. Sau khi t\u1ed5ng h\u1ee3p c\u00e1c \u0111\u00e1nh gi\u00e1 t\u1eeb nghi\u00ean c\u1ee9u, ch\u00fang t\u00f4i t\u00ecm ra nh\u1eefng \u0111i\u1ec3m \u0111\u1eb7c s\u1eafc v\u1ec1 gi\u00e1 tr\u1ecb v\u0103n ho\u00e1 m\u00e0 th\u01b0\u01a1ng hi\u1ec7u s\u1ebd k\u1ebf th\u1eeba \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. Ni\u1ec1m tin, th\u00f3i quen, nghi l\u1ec5, t\u00ednh c\u00e1ch con ng\u01b0\u1eddi, m\u00f3n \u0103n truy\u1ec1n th\u1ed1ng v\u00e0 nh\u1eefng d\u1ecbp l\u1ec5 k\u1ef7 ni\u1ec7m v\u0103n h\u00f3a, t\u1ea5t c\u1ea3 \u0111\u1ec1u g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean v\u0103n h\u00f3a \u0111\u1eb7c tr\u01b0ng c\u1ee7a t\u1eebng v\u00f9ng mi\u1ec1n, \u0111\u1ecba danh.<\/p>\n\n\n\n

Trong b\u1ed1i c\u1ea3nh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba \u0111i\u1ec3m, nghi\u00ean c\u1ee9u n\u00e0y l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. Vi\u1ec7c n\u00e2ng t\u1ea7m nh\u1eefng c\u00e2u chuy\u1ec7n mang ch\u1ea5t ri\u00eang c\u1ee7a \u0111\u1ecba danh \u1ea5y c\u00f3 th\u1ec3 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t cho th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn di s\u1ea3n \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn to\u00e0n c\u1ea7u nh\u01b0 V\u1ecbnh H\u1ea1 Long.<\/p>\n\n\n\n

Kh\u1eafc ho\u1ea1 t\u00ednh di s\u1ea3n<\/strong><\/h4>\n\n\n\n

H\u1ee3p t\u00e1c v\u1edbi BIM Land, m\u1ed9t trong nh\u1eefng nh\u00e0 ph\u00e1t tri\u1ec3n b\u1ea5t \u0111\u1ed9ng s\u1ea3n \u0111\u00e1ng tin c\u1eady nh\u1ea5t Vi\u1ec7t Nam, ch\u00fang t\u00f4i \u0111\u00e3 tham gia ph\u00e1t tri\u1ec3n\u00a0Khu d\u00e2n c\u01b0 InterContinental\u00ae H\u1ea1 Long<\/a>. Khi b\u1eaft \u0111\u1ea7u th\u1eed th\u00e1ch n\u00e0y, ch\u00fang t\u00f4i \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c ki\u1ebfn tr\u00fac s\u01b0 v\u00e0 nh\u00e0 thi\u1ebft k\u1ebf n\u1ed9i th\u1ea5t \u0111\u1ec3 hi\u1ec3u t\u1ea7m nh\u00ecn c\u1ee7a d\u1ef1 \u00e1n.<\/p>\n\n\n\n

M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ea1o ra cho The Halong Bay Residences, mang c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ecba ph\u01b0\u01a1ng ph\u00f9 h\u1ee3p v\u1edbi v\u0103n h\u00f3a l\u00e0ng ch\u00e0i th\u1ee7 c\u00f4ng c\u1ed5 x\u01b0a c\u1ee7a V\u1ecbnh H\u1ea1 Long, nh\u1eefng thi\u1ebft k\u1ebf l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb \u00e1nh s\u00e1ng ph\u1ea3n chi\u1ebfu t\u1eeb c\u00e1c kh\u1ed1i \u0111\u00e1 v\u00f4i hay vi\u1ec7c s\u1eed d\u1ee5ng \u0111\u00e1 trong n\u1ed9i th\u1ea5t, v.v. Th\u00f4ng qua c\u00e1c y\u1ebfu t\u1ed1 h\u00ecnh \u1ea3nh, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 gi\u1edbi thi\u1ec7u chi ti\u1ebft v\u00e0 tinh t\u1ebf v\u1ec1 di s\u1ea3n n\u01a1i \u0111\u00e2y, ch\u00fa \u00fd \u0111\u1ebfn c\u00e1ch di\u1ec5n gi\u1ea3i c\u00e1c chi ti\u1ebft nh\u1ecf th\u00e0nh m\u1ed9t tr\u1ea3i nghi\u1ec7m cao c\u1ea5p v\u00e0 tr\u1ecdn v\u1eb9n.<\/p>\n\n\n\n

Ch\u00fang t\u00f4i \u0111\u00e3 k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n mang nhi\u1ec1u t\u1ea7ng \u00fd ngh\u0129a v\u00e0 v\u00f4 c\u00f9ng ng\u1eafn g\u1ecdn, c\u00f9ng v\u1edbi kh\u1ea9u hi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u – ‘V\u00f9ng \u0111\u1ea5t c\u1ee7a nh\u1eefng huy\u1ec1n tho\u1ea1i’ nh\u1eb1m t\u00f4n vinh nh\u1eefng nh\u00e2n t\u1ed1 \u0111\u1ecba ph\u01b0\u01a1ng xung quanh V\u1ecbnh H\u1ea1 Long. \u0110i\u1ec1u n\u00e0y nh\u1ea5n m\u1ea1nh di s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u\u00a0 kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec3m \u0111\u1ebfn c\u1ee7a V\u1ecbnh H\u1ea1 Long, m\u00e0 c\u00f2n l\u00e0 b\u1ea3n th\u00e2n d\u1ef1 \u00e1n v\u00e0 th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n huy\u1ec1n tho\u1ea1i c\u1ee7a Intercontinental. L\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb v\u1ebb \u0111\u1eb9p v\u00e0 s\u1ef1 huy\u1ec1n b\u00ed c\u1ee7a V\u1ecbnh H\u1ea1 Long, thi\u1ebft k\u1ebf \u0111\u00e3 g\u1ee3i l\u00ean c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1eb7c tr\u01b0ng c\u1ee7a di s\u1ea3n huy\u1ec1n tho\u1ea1i n\u00e0y, \u0111\u1ed3ng th\u1eddi bi\u1ec3u \u0111\u1ea1t s\u1ef1 sang tr\u1ecdng v\u00e0 danh gi\u00e1.<\/p>\n","protected":false},"excerpt":{"rendered":"

V\u1ecbnh H\u1ea1 Long – Di s\u1ea3n Th\u1ebf gi\u1edbi n\u1ed5i ti\u1ebfng nh\u1ea5t c\u1ee7a Vi\u1ec7t Nam \u0111\u01b0\u1ee3c UNESCO c\u00f4ng nh\u1eadn, l\u00e0 m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn tuy\u1ec7t v\u1eddi n\u1eb1m \u1edf ph\u00eda B\u1eafc, ch\u1ec9 c\u00e1ch H\u00e0 N\u1ed9i v\u00e0i gi\u1edd l\u00e1i xe. H\u01a1n 1.500 \u0111\u1ea3o \u0111\u00e1 v\u00f4i n\u1eb1m r\u1ea3i r\u00e1c tr\u00ean v\u1ecbnh \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh t\u1ef1 nhi\u00ean qua su\u1ed1t b\u1ec1 d\u00e0y … Continued<\/a><\/p>\n","protected":false},"featured_media":25631,"parent":0,"template":"","cpt_views_category":[157],"cpt_views_author":[227],"class_list":["post-6940","cpt-views","type-cpt-views","status-publish","has-post-thumbnail","hentry","cpt_views_category-articles-vi","cpt_views_author-iva-liu-vi"],"acf":[],"yoast_head":"\nIncluding Heritage to Branding - Sedgwick Richardson<\/title>\n<meta name=\"description\" content=\"Learn how a development at UNESCO heritage site, Halong Bay, incorporated heritage to their brand identity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sedgwick-richardson.com\/views\/applying-heritage-to-brand-land-of-legends\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Including Heritage to Branding - 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