{"id":6945,"date":"2023-02-14T18:23:45","date_gmt":"2023-02-14T10:23:45","guid":{"rendered":"https:\/\/www.sedgwick-richardson.com\/views\/naming-strategy-place-brand\/"},"modified":"2023-03-17T18:08:09","modified_gmt":"2023-03-17T10:08:09","slug":"naming-strategy-place-brand","status":"publish","type":"cpt-views","link":"https:\/\/sedgwick-richardson.com\/vi\/views\/naming-strategy-place-brand\/","title":{"rendered":"C\u00f3 nh\u1eefng g\u00ec trong t\u00ean g\u1ecdi c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u?"},"content":{"rendered":"\n

Theo b\u1ea1n nh\u1eefng gi\u00e1 tr\u1ecb v\u00e0 ph\u1ea9m ch\u1ea5t c\u1ee7a m\u1ed9t nh\u00e0 ph\u00e1t tri\u1ec3n b\u1ea5t \u0111\u1ed9ng s\u1ea3n t\u00ean \u201cHammer\u201d l\u00e0 g\u00ec?<\/p>\n\n\n\n

T\u00ean g\u1ecdi \u1ea9n ch\u1ee9a nh\u1eefng h\u00e0m \u00fd v\u00e0 s\u1ef1 li\u00ean t\u01b0\u1edfng. N\u1ebfu ng\u1eabu nhi\u00ean ch\u1ecdn m\u1ed9t t\u1eeb t\u1eeb \u0111i\u1ec3n v\u00e0 b\u1ea1n s\u1ebd t\u1ef1 \u0111\u1ed9ng b\u1eaft \u0111\u1ea7u ngh\u0129 \u0111\u1ebfn h\u00ecnh \u1ea3nh, \u00e2m thanh v\u00e0 th\u1eadm ch\u00ed c\u1ea3 c\u1ea3m x\u00fac g\u1eafn li\u1ec1n v\u1edbi n\u00f3. V\u00ec l\u00fd do n\u00e0y, qu\u00e1 tr\u00ecnh \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t b\u00e0i t\u1eadp chuy\u00ean s\u00e2u nh\u1eb1m khai ph\u00e1 t\u00e2m l\u00fd v\u00e0 t\u1eeb nguy\u00ean h\u1ecdc c\u1ee7a m\u1ed7i t\u1eeb. B\u1edfi th\u1ebf c\u00f3 th\u1ec3 n\u00f3i m\u1ed9t c\u00e1i t\u00ean th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p c\u00f3 th\u1ec3 gi\u00fap t\u1ea1o n\u00ean ho\u1eb7c th\u1eadm ch\u00ed ph\u00e1 v\u1ee1 nh\u1eefng g\u00ec m\u00e0 n\u00f3 m\u00f4 t\u1ea3.<\/p>\n\n\n\n

H\u00e3y v\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c khi \u0111\u1eb7t t\u00ean cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. T\u01b0\u01a1ng t\u1ef1, h\u00e3y l\u00e0m \u0111i\u1ec1u n\u00e0y v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba \u0111i\u1ec3m.<\/p>\n\n\n\n

T\u00ean c\u1ee7a m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m c\u00f3 th\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi nh\u1eefng kh\u00e1ch th\u0103m quan ti\u1ec1m n\u0103ng. C\u00e1i t\u00ean c\u00f3 ch\u1ee9c n\u0103ng gi\u00fap m\u1ecdi ng\u01b0\u1eddi x\u00e1c \u0111\u1ecbnh \u0111\u1ecba \u0111i\u1ec3m trong tr\u00ed nh\u1edb, c\u0169ng nh\u01b0 c\u00f3 th\u1ec3 li\u00ean t\u01b0\u1edfng th\u00eam nh\u1eefng y\u1ebfu t\u1ed1 l\u1ecbch s\u1eed c\u00f3 \u00fd ngh\u0129a v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng c\u01b0 d\u00e2n, nh\u1edd \u0111\u00f3 \u0111em l\u1ea1i c\u1ea3m gi\u00e1c th\u00e2n thu\u1ed9c.<\/p>\n\n\n\n

C\u00e1c \u0111\u1ecba \u0111i\u1ec3m n\u1ed5i b\u1eadt tr\u00ean th\u1ebf gi\u1edbi, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c qu\u1ed1c gia v\u00e0 th\u00e0nh ph\u1ed1 c\u0169ng kh\u00f4ng ng\u1ea1i thay \u0111\u1ed5i t\u00ean g\u1ecdi. S\u00e0i G\u00f2n \u0111\u1ed5i t\u00ean th\u00e0nh Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh; Hanseong tr\u1edf th\u00e0nh Seoul; Th\u00e1i Lan thay th\u1ebf cho t\u00ean Xi\u00eam x\u01b0a c\u0169; Kampuchea D\u00e2n ch\u1ee7 th\u00e0nh Campuchia; kh\u00f4ng c\u00f2n Mi\u1ebfn \u0110i\u1ec7n m\u00e0 l\u00e0 Myanmar; v\u00e0 Edo gi\u1edd l\u00e0 Tokyo. G\u1ea7n \u0111\u00e2y nh\u1ea5t, Ankara \u0111\u00e3 ch\u00ednh th\u1ee9c \u0111\u1ed5i t\u00ean th\u00e0nh T\u00fcrkiye<\/a>. \u0110\u00e2y l\u00e0 m\u1ed9t ph\u1ea7n trong chi\u1ebfn d\u1ecbch t\u00e1i c\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u nh\u1eb1m lo\u1ea1i b\u1ecf c\u00e1c \u00fd ngh\u0129a ti\u00eau c\u1ef1c li\u00ean quan \u0111\u1ebfn ‘g\u00e0 t\u00e2y’.<\/p>\n\n\n\n

L\u00fd do khi\u1ebfn nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m n\u00e0y quy\u1ebft \u0111\u1ecbnh t\u00e1i c\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn c\u00e1c nguy\u00ean nh\u00e2n l\u1ecbch s\u1eed ho\u1eb7c th\u1ef1c t\u1ebf. Vi\u1ec7c t\u00e1i c\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m ho\u1eb7c \u0111\u1ed5i t\u00ean \u0111\u1ecba \u0111i\u1ec3m c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng thay \u0111\u1ed5i m\u1ea1nh m\u1ebd \u1edf kh\u00eda c\u1ea1nh c\u1ea3m nh\u1eadn v\u00e0 c\u1ea3m x\u00fac m\u00e0 \u0111\u1ecba \u0111i\u1ec3m \u0111\u00f3 mang l\u1ea1i. T\u00ean g\u1ecdi g\u1ee3i l\u00ean c\u1ea3m gi\u00e1c v\u1ec1 nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 n\u01a1i \u0111\u00f3 \u0111\u1ea1i di\u1ec7n, \u0111\u1ed3ng th\u1eddi th\u1ec3 hi\u1ec7n l\u1ecbch s\u1eed c\u1ed9ng \u0111\u1ed3ng m\u00e0 c\u01b0 d\u00e2n \u1edf \u0111\u00f3 thu\u1ed9c v\u1ec1, nh\u1edd \u0111\u00f3 mang l\u1ea1i s\u1ef1 hi\u1ec7n di\u1ec7n.<\/p>\n\n\n\n

On \u1ede c\u1ea5p \u0111\u1ed9 vi m\u00f4, c\u00e1c \u0111\u1ecba \u0111i\u1ec3m ri\u00eang l\u1ebb v\u00e0 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n b\u1ea5t \u0111\u1ed9ng s\u1ea3n c\u0169ng \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb t\u00ean th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1eb7c bi\u1ec7t. \u201cUrban Green\u201d, m\u1ed9t c\u00e1i t\u00ean m\u00e0 Sedgwick Richardson  ch\u00fang t\u00f4i t\u1ea1o ra cho c\u00e1c d\u1ef1 \u00e1n thu\u1ed9c Kusto Home t\u1ea1i Vi\u1ec7t Nam, l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh g\u00f3p ph\u1ea7n l\u1ea5p \u0111\u1ea7y c\u00e2u chuy\u1ec7n \u0111\u1eb7c s\u1eafc c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba \u0111i\u1ec3m. C\u00e1i t\u00ean \u0111\u01b0\u1ee3c ch\u1ecdn r\u1ea5t d\u1ec5 ph\u00e1t \u00e2m \u1edf th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng, \u0111\u1ed3ng th\u1eddi n\u00eau l\u00ean \u0111\u01b0\u1ee3c c\u1ea3m gi\u00e1c c\u1ed9ng h\u01b0\u1edfng gi\u1eefa s\u1edf h\u1eefu gi\u00e1 tr\u1ecb t\u1ed1t nh\u1ea5t c\u1ee7a l\u1ed1i s\u1ed1ng \u0111\u00f4 th\u1ecb v\u00e0 cu\u1ed9c s\u1ed1ng xanh.<\/p>\n\n\n\n

M\u1ed9t khi t\u00ean g\u1ecdi \u0111\u1ecba \u0111i\u1ec3m g\u1eafn ch\u1eb7t v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, n\u00f3 c\u00f3 th\u1ec3 truy\u1ec1n \u0111\u1ea1t phong c\u00e1ch s\u1ed1ng mong mu\u1ed1n c\u1ee7a kh\u00e1ch thu\u00ea ho\u1eb7c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1eb1ng c\u00e1ch li\u00ean k\u1ebft v\u1edbi nh\u1eefng th\u1ee9 m\u00e0 m\u1ecdi ng\u01b0\u1eddi mu\u1ed1n khi h\u1ecd th\u0103m quan \u0111\u1ecba \u0111i\u1ec3m. Trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t t\u00ean l\u00e0 s\u1ef1 l\u1ed3ng gh\u00e9p c\u00e1c suy x\u00e9t c\u1ea3m x\u00fac v\u00e0 ti\u00eau ch\u00ed h\u1ee3p l\u00fd v\u1ec1 l\u00fd do t\u1ea1i sao c\u00e1i t\u00ean \u0111\u00f3 ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n

B\u1eb1ng vi\u1ec7c t\u1eadp trung v\u00e0o ho\u00e0n th\u00e0nh \u00fd t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u, t\u00ean g\u1ecdi ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng truy\u1ec1n t\u1ea3i phong c\u00e1ch s\u1ed1ng c\u0169ng nh\u01b0 c\u00e1c y\u1ebfu t\u1ed1 b\u1ec1n v\u1eefng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c m\u1ed1i quan t\u00e2m c\u1ea3m x\u00fac c\u1ee7a con ng\u01b0\u1eddi. C\u00f3 th\u1ec3 n\u00f3i phong c\u00e1ch s\u1ed1ng c\u1ee7a con ng\u01b0\u1eddi cho th\u1ea5y m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n ng\u00e0y nay. Trong khi \u0111\u00f3, s\u1ef1 b\u1ec1n v\u1eefng l\u1ea1i \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nhu c\u1ea7u c\u1ee7a t\u01b0\u01a1ng lai. N\u00f3 c\u0169ng ph\u1ea3n \u00e1nh c\u00e1c kh\u00eda c\u1ea1nh \u0111\u1ed9c \u0111\u00e1o c\u1ee7a s\u1ef1 tr\u1ea3i nghi\u1ec7m \u1edf m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m.<\/p>\n\n\n\n

Th\u00eam v\u00e0o \u0111\u00f3, t\u00ean ph\u1ea3i d\u1ec5 ph\u00e1t \u00e2m, kh\u00f4ng c\u00f3 li\u00ean t\u01b0\u1edfng ti\u00eau c\u1ef1c, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi b\u1eb1ng ti\u1ebfng Anh, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u0103ng k\u00fd nh\u00e3n hi\u1ec7u v\u00e0 t\u00ean mi\u1ec1n n\u00ean s\u1eb5n s\u00e0ng tr\u00ean web. M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u th\u1eadm ch\u00ed c\u00f3 th\u1ec3 c\u1ea7n ph\u1ea3i xem x\u00e9t li\u1ec7u c\u00e1i t\u00ean h\u1ecd ch\u1ecdn \u0111\u00e3 c\u00f3 ai \u0111\u00f3 s\u1eed d\u1ee5ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i hay ch\u01b0a. \u0110\u00e2y l\u00e0 nh\u1eefng ti\u00eau ch\u00ed c\u01a1 b\u1ea3n v\u00e0 k\u1ef9 thu\u1eadt n\u00ean \u0111\u01b0\u1ee3c quan t\u00e2m l\u00e0m r\u00f5 trong chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t t\u00ean cho \u0111\u1ecba \u0111i\u1ec3m.<\/p>\n\n\n\n

Do \u0111\u00f3, tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh ch\u1ecdn l\u1ef1a t\u00ean g\u1ecdi th\u01b0\u01a1ng hi\u1ec7u, h\u00e3y l\u01b0u \u00fd r\u1eb1ng t\u00ean l\u00e0 m\u1ed9t ph\u1ea7n m\u1edf r\u1ed9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. X\u00e1c \u0111\u1ecbnh c\u00e1c l\u1ee3i \u00edch v\u1ec1 m\u1eb7t c\u1ea3m t\u00ednh m\u00e0 c\u00e1c b\u00ean li\u00ean quan s\u1ebd li\u00ean t\u01b0\u1edfng t\u1edbi, c\u00e1c c\u00e2n nh\u1eafc l\u00fd t\u00ednh v\u00e0 kh\u1ea3 n\u0103ng k\u1ef9 thu\u1eadt trong \u00e1p d\u1ee5ng t\u00ean. Sau khi quy\u1ebft \u0111inh xong t\u00ean th\u01b0\u01a1ng hi\u1ec7u, h\u00e3y ch\u1eafc ch\u1eafn ki\u1ec3m tra v\u00e0 \u0111\u1ea3m b\u1ea3o n\u00f3 truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u mong mu\u1ed1n. T\u00ean th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 khi\u1ebfn kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n","protected":false},"excerpt":{"rendered":"

Theo b\u1ea1n nh\u1eefng gi\u00e1 tr\u1ecb v\u00e0 ph\u1ea9m ch\u1ea5t c\u1ee7a m\u1ed9t nh\u00e0 ph\u00e1t tri\u1ec3n b\u1ea5t \u0111\u1ed9ng s\u1ea3n t\u00ean \u201cHammer\u201d l\u00e0 g\u00ec? T\u00ean g\u1ecdi \u1ea9n ch\u1ee9a nh\u1eefng h\u00e0m \u00fd v\u00e0 s\u1ef1 li\u00ean t\u01b0\u1edfng. N\u1ebfu ng\u1eabu nhi\u00ean ch\u1ecdn m\u1ed9t t\u1eeb t\u1eeb \u0111i\u1ec3n v\u00e0 b\u1ea1n s\u1ebd t\u1ef1 \u0111\u1ed9ng b\u1eaft \u0111\u1ea7u ngh\u0129 \u0111\u1ebfn h\u00ecnh \u1ea3nh, \u00e2m thanh v\u00e0 th\u1eadm ch\u00ed … Continued<\/a><\/p>\n","protected":false},"featured_media":11863,"parent":0,"template":"","cpt_views_category":[157],"cpt_views_author":[233],"class_list":["post-6945","cpt-views","type-cpt-views","status-publish","has-post-thumbnail","hentry","cpt_views_category-articles-vi","cpt_views_author-dominic-mason-vi"],"acf":[],"yoast_head":"\nNaming Strategy for Your Place Brand Sedgwick Richardson<\/title>\n<meta name=\"description\" content=\"Finding the right name is never an easy feat. 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