Employer Branding to Upskill and Unite Employees
Providing familiar, trusted financial security for over 95 years across Asia and Africa, Prudential helps people get the most out of life, making healthcare accessible and empowering customers to save for their goals.
Turning the pandemic into an opportunity to focus on its internal associates, Prudential embarked on an upskilling initiative with an industry accredited certification. The opportunity was to create an inspiring and engaging internal campaign for this initiative.
1. Over 78% of associates completed the Cert FPC Programme
2. Upskilled agency workforce
3. United sense of achievement
Aspiring to Ascend
Developing an integrated aspirational campaign comprising name, visual + messaging strategy and touchpoint development, the campaign was designed to inspire associates to sign-up to the accredited certification programme in a bid to unite employees and propel service standards to a new level.
On the Upswing
A quirky, minimalist illustration style designed to signal progress through depicting upward, active movement. With the development of social posts, social frames, employee videos, email footers, zoom backgrounds and informative EDM’s, Associates were empowered to share their achievements with a collective sense of pride.
Recognising Role Models
The development of video highlights and progress EDM’s saw graduates being recognised and held up as role models within Prudential. Reaffirming the wider benefit of the programme in building consistent and professional standards across Prudential to upskill Associates and reassure customers.
