A Comprehensive Corporate Branding Solutions for an Industrial and Real Estate Developer
Becamex is a leading force in Vietnam’s industrial and urban development, with a legacy of transforming Binh Duong into an economic and entrepreneurial hub. While respected for its large-scale impact, the Becamex brand was often misidentified—frequently confused with the local football team it sponsors—and lacked recognition as a national leader shaping Vietnam’s smart infrastructure.
Leading Developer Driving Industrial and Urban Growth
To match the scale of its influence, Becamex needed a bold brand transformation that clarified its identity and positioned it as a forward-looking driver of industrial innovation, smart city solutions, and sustainable economic growth in Vietnam and beyond.
Strategic Foundation Through Insight and Alignment
SR conducted a comprehensive brand audit and peer benchmarking to uncover strategic insights and define best practices for repositioning Becamex. These were refined through a BrandBridge workshop with the leadership team. The resulting brand strategy positioned Becamex as a visionary developer and trusted partner in shaping Vietnam’s next chapter.
A Bold Identity Reflecting Progress and Purpose
The new brand identity—anchored in the concept of the apex—was inspired by both progress and the skyline of a modern industrial city. A forward arrow in the logo symbolises ambition and momentum. The identity system extended seamlessly across applications, from digital to physical. A redesigned website clarified Becamex’s extensive offerings and presented a modern face to global stakeholders.
Becamex’s refreshed brand now reflects its true role: a catalyst for innovation, urban transformation, and industrial excellence. The strategic clarity achieved through this engagement strengthens stakeholder confidence, aligns internal and external perceptions, and sets the foundation for future leadership across Vietnam’s fast-evolving economic landscape.
