- Brand Building
- Design
- Strategy
GAYA Strategic Enterprise Corporation
The Apex Developer
Building urban landscapes that advance thriving, diverse communities
One of South Korea’s largest conglomerates, the GS Group (comprising GSE&C) has over USD 60 billion in assets and employs 36,000 people across 32 countries. With a brand purpose of growing sustainably and making life better for their customers and the planet. The GSE&C brand ranks within Korea’s top 60 most valuable brands.
GAYA Strategic Enterprise Corporation is a visionary global real estate arm of GS E&C, a leading construction and engineering conglomerate in South Korea with a global presence. Leveraging the group’s strengths and legacy, GAYA has been established to set the new bar for urban landscape developments across the Asian region and beyond.
SR team was tasked to create a compelling brand proposition and a distinctive brand identity system that captures GAYA’s strategic vision and gravitas.
BRAND STRATEGY
The strategy captures GAYA’s aspiration to create superior urban developments that empowered by innovation in sustainability and technology as Advanced Urban Developers.
THE IDEA
The logo was crafted with the letter “A” that has been designed as the Apex symbol, embodying the brand’s commitment to building strong partnerships and driving progress.
VISUAL EXPRESSION
With a cleverly and distinctively crafted logo and a strong set of brand elements. GAYA is ready to bring its purpose to life.
DIGITAL PRESENCE
“The SR team has truly set a new standard of excellence in partnering with us to create the Gaya corporate brand. Their unwavering professionalism, creativity, and commitment have been nothing short of remarkable, and their contributions have elevated our brand beyond expectations.”
Kwon Yong-Hee
Director,
GAYA Strategic Enterprise Corporation
