SR joins Operation Smile Vietnam in their 2024 lucky packet fundraising campaign
摘要
- SR partnered with Operation Smile Vietnam as their strategic branding agency to support their yearly lucky packet 2024 fundraising campaign.
- Developed two creative concepts rooted in Vietnamese culture and inspired by feelings of love, happiness, hope and optimism—featuring symbols of smile, love and blossoms alongside traditional Vietnamese house patterns and windows.
- Designs incorporating handwritten wishes and cultural elements aimed to drive engagement, raise funds for children’s cleft lip surgeries and post-surgery health and well-being solutions.
Operation Smile is a non-profit medical service organisation from the USA with four decades of experience as one of the world’s largest surgical volunteer-based organisations. In addition to delivering 45-minute cleft lip surgeries for children, Operation Smile is committed to providing patients with post-surgery health & well-being solutions and other essential cleft treatments.
This year we are honoured to continue our collaboration with Operation Smile as their strategic branding agency in Vietnam on their yearly lucky packet campaign to help raise funds for their admirable cause.
SR applied our experience in consumer branding and packaging design and crafted two concepts inspired by the feelings of love and happiness. The first concept introduces 3 symbols representing smile, love and blossoms incorporating handwritten wishes to emphasise the idea of spreading personal and authentic love.
The second concept was inspired by traditional Vietnamese houses and homes. It featured typical patterns of windows to signal a positive message about hope, open opportunities and optimism.
SR and Operation Smile Vietnam hope that with these envelopes, we are sharing love and happiness to others as well as bringing “smiles” to many more children.
