Location
Singapore
Sector
Professional Services
Brand Building
Strategy
Design
Lim Soo Peng & Co LLP
Crafting a Boutique Brand Personality for an Advisory Firm
Lim Soo Peng & Co LLP (LSP) is a Singapore-based boutique firm of solicitors focused mainly on litigation and corporate advisory services. Without a defining identity or online presence, an opportunity emerged to define and position this established name as a brand.
Challenge
Working closely with the founding partner, Sedgwick Richardson helped to define the brand personality as understated, accessible and elegant, projecting a straightforward approach, one that is down to earth, friendly, trustworthy and solution oriented.
Solution
A subtle and reassuring brand identity serves to convey professional trust and integrity.
