We are looking for a thoughtful, curious, articulate, and courageous Brand Strategist to join our team in Vietnam.

Responsibilities

As a Brand Strategist at Sedgwick Richardson, you will play a key role in shaping brand thinking, uncovering insights, and translating those insights into simple and compelling strategy for our clients. You will work closely with the client service, creative, and leadership teams to develop branding and communication strategies that build belief in the future.

Your responsibilities will include:

• Conducting research to uncover insights relevant to clients’ branding challenges.
• Synthesising complex information into clear, insightful, and actionable strategic thinking.
• Contributing to the development of brand strategies and strategic frameworks.
• Creating brand-related content to support strategy and communication initiatives.
• Working closely with creative teams to ensure strategic intent is effectively translated into creative ideas and executions.
• Supporting client presentations and workshops, articulating strategic recommendations with clarity and confidence.
• Contributing to the development of proposals and pitches from a strategic perspective.
• Collaborating with account teams to ensure strategic consistency and quality across projects.
• Staying informed on branding, design, sustainability, and communication trends across the region and globally.

About You

• You are a strategic thinker with 2–4 years of experience in brand strategy, planning, research, or a related role within a branding, marketing, or creative agency (or equivalent).
• You have a strong grounding in branding fundamentals, with a deep interest in purposeful brands, sustainability, and long-term value creation.
• You are highly analytical, with the ability to connect dots between business strategy, culture, customer insights and brand.
• You are comfortable with research, from desk research and audits to interviews and insight synthesis.
• You are a clear thinker and communicator, able to express complex ideas in a simple, compelling way.
• You demonstrate strong ownership of your work, from insight development through to final strategic outputs.
• You are collaborative by nature and enjoy working closely with creatives, account teams, and clients.
• You possess strong written and verbal communication skills in English and Vietnamese. This is a must.
• You are intellectually curious, reflective, and constantly seeking to learn and improve your thinking.
• You are based in Ho Chi Minh City.
• Most importantly, you have a powerful intellectual curiosity and a belief that brands can play a meaningful role in shaping a better future.

Our Benefits

• PVI Insurance scheme;
• 7 Paid medical leave per calendar year;
• 12 annual leave per calendar year with adding one day for every additional year of employment but capped at 17 days;
• And a variety of foods and beverages are offered at the office pantry.

Why Join Us

Headquartered in Asia for over 40 years, Sedgwick Richardson (‘SR’) is a brand and sustainability consultancy.  We work with visionary leaders and entrepreneurs across East and Southeast Asia to build brands that create value for business, society, and the environment. We believe the adaptation and regeneration are integral to business resilience, growth, and sustainability.  Brands that are credibly contributing to a better world will prosper.  In uniting with SR, you’ll be joining a family of brand strategists, sustainability change-makers, storytellers, creatives, and digital architects going place. 

Our Commitment to Diversity, Equity and Inclusion 

At SR, we believe an equitable and inclusive work environment—where everyone feels valued and respected—is the foundation for delivering on our purpose. We seek candidates who fit into our culture and who can expand our horizons, challenge the status quo and innovate to create Shared Value.

To Apply

If this sounds like you, please send us (join@sedgwick-richardson.com) a short email explaining why you’re ready to build belief in the future along with your résumé.