Crafting an Anniversary Identity that Celebrates Legacy and Values
Location
Singapore
Sector
Professional Services
Brand Building
Strategy
Design
BR Law

Crafting an Anniversary Identity that Celebrates Legacy and Values

BR Law is a multi-practice firm based in Singapore, representing major corporations, emerging enterprises, and prominent families and individuals. Guided by the belief that experience and empathy go hand in hand, the firm also brings extensive expertise in working with small and medium enterprises. 2025 marks BR Law’s 40th anniversary.

Challenge

In honour of this significant milestone, SR has been approached to create an anniversary identity that will encapsulate the spirit of their company and highlight their decades of success.

The development of the identity is intended to serve as a symbol of the firm’s core values, its legacy, and its ongoing commitment to excellence.

The logo should demonstrate how BR Law has grown wiser with each experience, building a strong foundation of knowledge and dedication over 40 years.

 

Solution

Mission Statement
As part of developing the anniversary concept, SR was also tasked with creating a new mission statement that reflects BR Law’s core values, current goals, and activities.

The newly crafted mission statement was then integrated into the range of brand applications SR developed for the 40th anniversary project.

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