Location
Singapore
Sector
Public Sector
Brand Building
Strategy
Design
Company of Good
Championing Purpose and Impact Through a New Brand Identity
The Company of Good Community is united by the purpose of doing good business with Singapore. Empowered by NVPC, the Community collectively activates corporate purpose to make a meaningful difference and to achieve diverse impact with Singapore.
Challenge
SR has developed the identity and a new recognition system, which honour organisations for their commitment to purpose. The recognition inspire members to continually advance along their corporate purpose journey, towards making impact in the People, Society, Governance, Environment and Economic dimensions.
Solution
Visual Identity
The development of a fresh visual identity was imperative to not only enhance the brand’s visibility, but to elevate its narrative and positioning.
