Scaling Nanofiber Innovation from Lab Breakthroughs to Everyday Impact
NANOshields is a Hong Kong based innovator in nanofiber materials, specializing in integrating advanced nanotechnology to develop market-ready products. They deliver efficient air and water purification, smart fabrics, rapid absorb skincare, and enhanced medical wound applications. With a state of the art Nano Material Manufacturing Centre at Tseung Kwan O, supported by HK government funding, they drive smart production, deepen university partnerships, and scale globally.
Building Visibility for a Smarter, Efficient Future
NANOshields faced key challenges in gaining market awareness for the launch of its new brand and products rooted in nanofiber technology. The company’s goal was to educate the public on how its advanced materials could enhance everyday life through smarter, more efficient solutions. Limited exposure made it difficult to communicate the potential of its innovations, hindering efforts to attract strategic investors, business partners, and top-tier talent. These challenges were amplified by the niche nature of the technology and the need for a compelling narrative to position NANOshields as a frontrunner in the advanced materials space.
Strategic Design to Drive Engagement and Awareness
To support NANOshields’ business goals, we developed a website that balances strong visual branding with user-focused interactivity. A series of call-to-action buttons—placed across key sections and prominently in the top navigation bar—guide users to take action and contact the company.
To immediately convey the brand value proposition, we developed a cohesive greenish-blue color palette drawn from the logo across the page. Interactive animations and video assets were also introduced to project a cutting-edge, technology-forward image that reflects the company’s nanofiber-based solutions.
Clear Messaging to Educate and Convert
Given that NANOshields is a new brand with emerging technology, we strategically positioned a “What to do” section at the top of the page to quickly communicate what the company offers. This encourages users to scroll further and engage.
At the bottom, a simple yet guided contact form allows visitors to select their inquiry type, making it easier for both users and the company to handle communications effectively. The site’s messaging reinforces how nanofiber technology is enabling smarter, safer, and more efficient everyday solutions, positioning NANOshields as an innovator in advanced materials.
