- Place Branding
Saigon Sports City
Vietnam’s Future Ready Township
Defining a compelling placebrand for Vietnam’s future-ready township
Saigon Sports City, located in the prime District 2 of Ho Chi Minh City, will be the first integrated sports oriented township in Vietnam combining high‑quality urban living with vibrant and healthy lifestyles. Jointly developed by Keppel Land and Keppel Urban Solutions, Saigon Sports City will be a smart and sustainable community through which a wide range of sporting facilities are available.
Best Place or Nation Brand – Gold
Best Visual Identity from the Property, Construction
and Facilities Management sector – Bronze
“Keppel Land had the opportunity to work with Sedgwick Richardson in one of our flagship projects in Ho Chi Minh city and was impressed with what Sedgwick Richardson delivered. The proposal was developed through an inclusive and engaging process with the client so to have a brand strategy that leverages client’s insights and the agency’s competency.”
Head of Sales and Marketing
Purpose and objectives
A brand proposition that captures development’s sustainability and the sport features with a future ready attitude and winning spirit.
Inspired by Saigon Sports City as an iconic symbol of national pride, a bespoke and vibrant identity centred around the movement and flow of a flag using 3 initials S-S-C is crafted.
A dynamic and flexible identity system are created to bring the Saigon Sport City brand to life lively across all brand touch points.
During a ground-breaking ceremony in November, Keppel Land unveiled the brand identity of Saigon Sports City to a selected audience of VIP guests and dignitaries from Vietnam and Singapore.