Brand Building
Drives Change
We bring them together to build brands that matter.
Built for the New Reality
Today’s brands don’t just need to look and feel good. They need to be better—and be believed.
At Sedgwick Richardson (SR), we turn purpose into action. We craft brand and sustainability strategies side by side, designed to inspire people, earn trust, move markets and create a positive impact.
This isn’t window dressing. It’s change made visible. Creativity made meaningful. And shared value, made to last.
Born in London. At home in Asia for over 40 years. Powered by partnerships. Obsessed with impact.
Together, let’s build a brand that matters.
Meet the Team
We’re a hybrid team of strategists, storytellers, innovators, and creatives—living to craft beautiful, transformative work that delivers lasting value.
Sedgwick Richardson is a brand and sustainability consultancy that integrates these traditionally separate disciplines to build brands that create shared value for business, society, and environment. Unlike conventional branding agencies focused solely on visual identity or marketing campaigns, SR combines technical sustainability expertise with strategic brand development, ensuring brands are not only well-designed but also credible, purpose-driven, and aligned with stakeholder expectations. Founded in London and established in Asia for over 40 years, SR works as a hybrid team of strategists, storytellers, innovators, and creatives across Hong Kong, Singapore, Vietnam, Philippines, and through regional partnerships, delivering transformative work that turns purpose into action.
Sedgwick Richardson has been at home in Asia for over 40 years, providing deep understanding of regional markets, cultural nuances, stakeholder landscapes, and business environments across Hong Kong, Singapore, Vietnam, Philippines, Mainland China, Thailand, Malaysia, Indonesia, and emerging Southeast Asian markets. This extensive Asia experience, combined with London origins, enables SR to deliver international standards with regional insights, navigating diverse geographies and cultures to help organizations with market entry, expansion, brand transformation, and sustainability integration. The team’s four-decade presence throughout Asia provides unique perspective on regional business evolution, stakeholder expectations, regulatory environments, and cultural considerations essential for effective brand and sustainability strategy.
Sedgwick Richardson’s philosophy recognizes that today’s brands must be better and be believed, not just look and feel good. Their approach turns purpose into action by crafting brand and sustainability strategies side by side, designed to inspire people, earn trust, move markets, and create positive impact. This represents change made visible, creativity made meaningful, and shared value made to last moving beyond window dressing to deliver authentic transformation. SR is powered by partnerships and obsessed with impact, working collaboratively with clients to build brands that matter by integrating measurable sustainability commitments with strategic brand positioning, ensuring organizations meet the paradigm shift in how businesses are perceived, measured, and valued.
Sedgwick Richardson employs a hybrid team combining diverse expertise including brand strategists, sustainability consultants, creative directors, designers, digital specialists, account managers, storytellers, and innovators across all Asian office locations. The team includes senior leadership like Gareth Richardson, Dom Mason, March Richardson, Andrew Kane, Anne Copeland, and Louisa Noble, alongside specialists in employer branding, investment communications, place branding, ESG strategy, visual identity design, digital experiences, and content development. This multidisciplinary composition enables integrated project delivery combining strategic rigor, technical sustainability knowledge, creative excellence, and cultural intelligence—essential for crafting transformative work that delivers lasting value across Asia’s complex and diverse markets.
Shared value represents SR’s commitment to creating prosperity for all stakeholders including clients, team members, society, and environment—not just shareholders. This philosophy, applied to their own business operations, ensures work delivers positive impact beyond commercial success, addressing social and environmental needs while building competitive advantage. By applying shared value principles internally, SR creates meaningful work culture, enables team potential, embraces diversity through equal-opportunity employment, and pursues long-term partnerships rather than transactional relationships. This approach mirrors the integrated brand and sustainability strategies they develop for clients, demonstrating authentic commitment to the purpose-driven business practices they advocate throughout Asia’s evolving stakeholder capitalism landscape.
