Assistant General Manager | Senior Strategist
Anh Le is based in Sedgwick Richardson’s HCMC office, tasked with managing a diverse range of client projects and helping articulate Sedgwick Richardson’s strategic branding proposition and process to clients in Vietnam and in SEA. Her prior experience working for global FMCG companies such as Friesland Campina and Diageo enables Anh Le to bring to Sedgwick Richardson a solid foundation in brand management practices. Anh Le’s education qualifications include a Distinction in the MSc Brand Leadership programme at the University of East Anglia, UK. A program that focuses on branding principles and practical projects and exposed her to leading edge practitioners in the UK branding industry. Anh Le works closely with the Singapore team and has been involved in a wide range of placebranding projects and corporate branding projects. Her clients include Becamex, KeppelLand, Maxis, Terumo, Hongkong Land, MCL Land, Masterise Group, SonKim Land, Trung Thuy, Empire City, Kusto Home and Taseco Group.