Championing Purpose and Impact Through a New Brand Identity
The Company of Good Community is united by the purpose of doing good business with Singapore. Empowered by NVPC, the Community collectively activates corporate purpose to make a meaningful difference and to achieve diverse impact with Singapore.
SR’s work as a brand strategy agency in Singapore brought to life a new identity and recognition system which honours organisations for their commitment to purpose. The recognition inspires members to continually advance along their corporate purpose journey, towards making impact across the People, Society, Governance, Environment and Economic dimensions.
Visual Identity
The development of a fresh visual identity was imperative to not only enhance the brand’s visibility, but to elevate its narrative and positioning.
