- Brand Building
- Design
- Strategy
Taseco Land
Starting With You
A developer with a perfectionist mindset, one that delivers beyond its commitments
Taseco Group is a multi-businesses corporation known as one of the leading gateway service providers in the North of Vietnam and Taseco Land is the real estate arm of Taseco Group. To accelerate business growth and bring clarity to the portfolio, Taseco engaged SR to refresh and transform the corporate brand and consult on the overall brand portfolio direction.
Brand Strategy
Taseco Land is recognised by its customers as a developer with a perfectionist mindset, one that delivers beyond its commitments. This inspired the overall idea for the Taseco Land brand – ‘Striving for perfection’ with the brand purpose ‘Designing quality places for life starts with you’ that signals the customer centric mindset.
Brand Identity
Inspired by the brand idea, a forward arrow was elegantly crafted into letter O creating a modern logotype, signifying Taseco Land’s story of moving forwards and upwards together with you. A refreshed colour pair of deeper blue and warm orange gives the brand a credible and professional look, evoking a sense of human-centricity and companionship.
Brand Graphic System
A graphic system with diversified arrow shapes was created to signal a sense of progressiveness under multiple forms. These can be applied to company materials and across social communications as the brand marks.
