Aligning Strategy with Culture for Strong Employer Branding

This is where strategy meets organisational culture. We ensure the result is a respected brand that employees love.

STRATEGY

• Building a culture of sustainability (EVP, values, leadership alignment)
• Targeted sustainability training (board, employees, suppliers)
• Anti-greenwashing training and tailored industry playbooks
• Immersive sustainability programmes and brand activations
• Sustainability-aligned touchpoints across the stakeholder journey
• Employment journey mapping

DESIGN

• EVP branding, visual identity systems and campaigns
• Messaging and storytelling frameworks
• Localisation across Asia’s diverse talent markets
• Employer brand toolkits for HR, recruitment and onboarding

EXPERIENCES

• Building a culture of sustainability (values alignment, leadership alignment)
• Employee engagement programmes and campaigns
• Immersive onboarding and internal brand experiences
• Employee brand immersion workshops
• Internal ambassador programmes