Investment Brand Communications Reflecting Timeless Quality and Prestige
Operating a diverse business portfolio that includes property investment and development, lifestyle, retail and building e-commerce, the Wing Tai brand is known for refining design through its attention to detail and high-quality products and services.
Sedgwick Richardson has partnered with Wing Tai for a consecutive seven-year period, working together to reflect Wing Tai’s premium positioning and sense of prestige within its investment brand communications.
The Wing Tai portfolio began diversifying throughout Asia and across asset classes, requiring clear communication of this strategic shift to the investment community. The challenge involved creating an investment brand identity that would showcase flagship residential developments while reinforcing the brand’s timeless quality and sense of prestige.
We signalled Wing Tai’s portfolio diversification through strategic editorial content and messaging. A distinctive investment brand identity was created, featuring an understated and sophisticated editorial design strategy that highlighted flagship residential developments. This approach strengthened the brand’s timeless quality and prestige. We established a consistent investment brand narrative and tone of voice that has remained effective for more than half a decade.
For the most recent annual report, we developed the theme “Embracing Change, Building Resilience” to reflect the company’s response to pandemic challenges through portfolio diversification and international expansion. The cover design incorporated a technical drawing of The M at Middle Road property façade, positioning Wing Tai as an artist and creator of lifestyle masterpieces. The editorial design maintained Wing Tai’s signature understated aesthetic, utilising white space and corporate text layouts.
Additionally, we supported the Wing Tai team by tracking best practices in real estate and property sector performance reporting through peer reviews and the establishment of local and international evaluation criteria.
