Supporting Business Transformation with a New Brand Strategy and Identity
Based in Shunde, China, Shenling is a market leader in heating, ventilation, air conditioning (HVAC) and specialist environmental systems for industrial processing, production, research and professional applications.
Shenling counts more than 100 of the Global 500 companies amongst its clients, including HUAWEI Technologies and IKEA. High profile projects include the Beijing-Shanghai High-speed Railway, Beijing Capital and Daxing airports, Tesla Giga Shanghai, FedEx Asia-Pacific Transfer Center and Samsung Electronics’ Vietnam Base.
Readying for International Expansion
Shenling appointed SR to create a new brand strategy and identity system to support its business transformation and expansion in both domestic and international markets. With a new HQ and factory complex, the stage was set for a renewed purpose and forward looking brand.
Transformational Opportunities
SR worked closely with the Shenling leadership team to review their existing brand, their complex environmental challenges, and their competitive landscape.
To refresh the brand in support of their international expansion, we articulated Shenling’s purpose, their ‘Why’: To provide a better environment for future generations. This was a differentiator with a clear positioning: expert providers of vertical environmental control solutions.
Powered by Intelligence and Precision
Vertical market innovation, intelligent manufacturing, technical precision, and an open and sharing culture—these progressive attributes informed the brand’s smart and collaborative personality.
The new identity enhances Shenling’s new headquarters, factory complex, and daily work and life.
It is a brand that positions Shenling to expand and grow in both domestic and international markets—a modern and world-class manufacturing brand from China.
